- / Marrakech
IZZA Marrakech, a boutique hotel where architecture, contemporary art, and cultural collaboration redefine sustainable hospitality in the heart of the Medina
ISSUE NO. 31
Just as Milan once turned the textile industry into what we call today the fashion industry, nowadays it faces the challenge to turn the luxury industry into a reference of positive implications. Transparency, intellectual honesty and human dignity are the civil commitments that every company must understand and honor. This is what Prōtotipo Studio is about.
The headquarters in Via Bagutta 14 is a temporary concept store and is conceived as both an exhibition gallery and as a concept store for limited edition items. By appointment, only.
The item collection presents a jumper, a blouse, a Sarner jacket and other sartorial pieces that are conceived for a sporty fit. They are made using hemp fabrics: the hemp yarns can be mixed with wool, alpaca and silk fibers. The blouse model is similar to a polo shirt. These seamless garments are adaptable to the shape of the body. Left raw, they recall the natural tones and scent of hemp. All the textiles are available and made to order.
The handwoven hemp vest is one of Prototipo Studio key items. It required one-hundred hours of work. The hemp fiber used for this garment is from Carmagnola hemp plants and was processed and laminated in Novara to obtain a higher thickness, before being manually woven into panels in Vigevano, Italy, to be used for the making of this garment.
Prototipo Studio stands for the restoration of the hemp supply chain in Italy – a positive effort towards the 2030 Sustainability Goals. This effort is driven by collaborations with research centers and universities, as well as the quest for regional and community incentives. Expected revenues are intended to be invested in the hemp supply chain: the fiber scutching, steeping, water-retting, and spinning in Italy.
The headquarters location is a gallery and concept store by Lampoon Magazine, curated by architect Alessandro Fornaro. Prototipo Studio works on both a private and corporate commission basis to design custom clothing, jewelry and furniture pieces that can be made to order. Exclusive deals are possible.
Since September 2021, Prototipo Studio has been presenting interior design masterpieces from Italian manufacturers with historical archives. Among these, design objects by Gabriella Crespi, Giovanni Travasa, Tito Agnoli, Ettore Sottsass and many others.
An iconic piece of such a collection is the Cono dell’Apprendimento (or, the Cone of Learning) in travertine. Using scraps from the Carrara industry in Italy, this piece references the philosophical study of aesthetics and the potential of geometry as if it were a work of text distilled into a tangible form.
A leading role within the exhibition is reserved to sezione/f – the design atelier founded by Alessandro Fornaro. Adhering to the concepts of transparency and sustainability, sezione/f presents the Booleana table lamp in absolute black granite, glass and oxidized brass.
The design speaks to the intersection and subtraction of elements according to the Boolean formula, with a pyramidal marble monolith and rectangular faces premised on the Golden Ratio. The completed design object requires a minimum of one-hundred fifty hours of work and uses waste from the marble supply chain, recycled and recyclable glass, and refrains from the use of metal work produced via electroplating.
This table lamp marks the first release of an entire collection, one that envisions future releases of tables and furniture.
Independent and niche: a short selection of contemporary international magazines is available as a cultural reference. You can purchase them online in our Bookstore.
ISSUE NO. 31
Lampoon is a cultural magazine.
Culture today means sustainability – in its honest meaning.
Culture has always been about human respect, tolerance. It’s not only about accepting human diversity but it’s about searching for the beauty of every human peculiarity.
Inclusion is the first value that defines art. Culture today means one thing only: to be part of a community, to think as a community.
Reading Lampoon, you see that these themes are smoothly aligned. A good part of the articles’ content discusses practices to restore our environment and stories about understanding the others.
Reading Lampoon, you find a dialogue between science and creativity. From sharp and edgy photo sessions to fashion, architecture, technology – the commitment is dedicated to a future that is all about us – together.
LAMPOONMAGAZINE.COM is an independent online magazine, properly listed at the Milan Court Register of Press, number 407 / 19 December 2014
The magazine is released by LAMPOON PUBLISHING HOUSE S.r.L.
Italian VAT number 08934300966 – Milan R.E.A. (Economic and Administrative Index) number 2057081 – Italian R.O.C. (Register of Operators in the Communication Field) number 26800 / 8 November 2016 – Copyright 2019 © Lampoon Publishing House. All rights reserved.
