Deconstructing Uniforms: The Language of Olly Shinder

From London’s queer nightclubs to Fashion East, Olly Shinder redefines military aesthetics and utility through thoughtful design and community-driven experimentation – for Lampoon 30, the Raw Issue

Olly Shinder: Raw Threads of Expression For Lampoon 30 – The Raw Issue, Olly Shinder presents a portfolio that encapsulates the ethos of his eponymous brand: a renegotiation of hypermasculine sartorial norms filtered through a distinctly contemporary lens. This collection of images and sketches underscores his ongoing dialogue with archetypal garments—workwear, military uniforms, and queer club attire—imbued with a fresh vitality that bridges heritage and subversion.

The imagery invites you into Shinder’s creative process, where the precision of a Central Saint Martins graduate meets the experimental edge of London’s queer nightlife. From rough sketches that hint at military harnesses to meticulously styled prototypes, each piece embodies his approach to storytelling through clothes. Functional motifs are turned inside out, and traditional cuts are deconstructed with tactile sensitivity, reworking utility into objects of self-expression.