A promoter of the aperitivo lifestyle and the re-establishment of an institution – meanwhile the Pan’cot recipe remains a secret
Aperitivo – a moment for the community, who at the end of the day come together with friends and acquaintances. Among the landmarks is Camparino in Galleria, which overlooks the Galleria Vittorio Emanuele II in the center of Milan. An institution under the aegis of the Madonnina. It is the legacy enjoyed by the café bar that, over the years, is establishing itself as one of the realities of catering. The project took off in 1867, when Gaspare Campari, inventor of the homonymous bitter, decided to start a business on the corner of Piazza Duomo: Campari Caffè. It was in 1915 that Camparino in Galleria saw the light of day, establishing itself as the younger brother of the better known café. Its fame was due to a system that showered a continuous flow of sparkling water directly from the laboratories. Following the Second World War, the Camparino passed into the hands of the Miani family, who remained at the helm until 2018.
Over the last two years, Camparino in Galleria has seen renovations in the furnishings and in the proposal of cocktails and food. On November 14 in 2019, the café reopened its doors to its aficionados, after making changes in the rooms, in collaboration with the Lissoni Associati studio. Their idea of restyling the establishment was to revive tenets of Milanese interior design, maintaining the concept of conviviality and sociality. A wall covered with bottles symbolizes the three souls of Camparino, which can be explored in the three sections of the cafè: Sala Spiritello, Bar di Passo and Sala Gaspare Campari. The spaces of Sala Spiritello, located on the second floor of the building, overlooking the central square in Milan, have been adapted to make cocktails be in the limelight. A large counter bar and mirrored wall cladding overlook the room, with Venetian sown flooring and a false ceiling. The original Spiritello by the illustrator Leonetto Cappiello, a 1921 work that has become a cult of the Campari brand, embellishes the room. The aim of this renovation was to be sincere with the historical part of the bar, giving a touch of modernity to the place that pairs cocktails and food. Bar di Passo, overlooking the Galleria Vittorio Emanuele, has seen a restoration of its premises. The counter, the illuminations, the mosaic and the coffered ceiling observe the Liberty atmosphere of the 1920s. Original Art Nouveau paintings hang on its wall. The Sala Gaspare Campari, dedicated to the founder of the historic Bar Campari, can be visited in the basement. It is a room obtained from the warehouses and laboratories, which at this time has been converted into a space dedicated to bartending courses, tastings and private events.
The Pan’cot, Since November 2019 Campari has been working in partnership with chef Davide Oldani, who wanted to offer of the cafè bar a concept of cuisine created around the cocktail pairing. «Since the beginning we have been looking for a project for the renewal of the Camparino», says Bob Kunze-Concewitz, Chief Executive Officer of Campari Group. Pan’cot, in dialect translates to ‘roasted bread’, is served in Sala Spiritello in variations. It is the result of an idea of levitation and baking, which Davide Oldani wants to use to propose seasonal ideas. The recipe remains a secret, the peculiarity of Pan’cot is that it can be savored sweet and salty. These dishes are matched for assonance or contrast with the tastes proposed by the cocktails, revised by the bartenders of the bar. The drinks are revisited with twists by the heritage of the Campari brand. In the Bar di Passo, the culinary experience can be accessed at any time of the day proposing icons that have made Campari a consortium: Campari Seltz, Negroni and Milano-Torino while the Sala Spiritello is linked to the The Twist cocktails. Camparino in Galleria celebrated their one-year anniversary since the reopening in November 2019.IMAGE GALLERY
Camparino in Galleria, Milan
Piazza del Duomo, 21