Giorgio Armani was the first to choose an airport, Linate, to present EA Boarding, the Emporio Armani Spring Summer 2019 collection
The airport is a free zone. Some are leaving the city, others have just arrived. Barriers fall, strangers meet, time expands waiting at check-in, at baggage claim. Impatient to leave, anxious to get home. The airport is a place of freedom. Those who frequent it have in front of them the infinite possibilities of travel.
Giorgio Armani was the first to choose an airport, Linate, to present EA Boarding, the Emporio Armani Spring Summer 2019 collection. On 20 September, in the hangar of the Milanese airport, which has borne the brand’s name and eagle symbol since 1996, two thousand three hundred guests arrived after having passed through check-in security placing objects, belts and watches in those rolling trays. A real journey.
The fashion Super Bowl. Spectators in four boxes between the (catwalk) runways and all around. Big screens projecting images of the show and board displaying arrival and departure times, and delays. The show lasted half an hour, with over two hundred creations presented. Classic Armani looks soft fabrics and double-breasted jackets, wide trousers in light tones, greys and beiges and blues alternated with experimentation: plays on fabrics with belt inserts reminiscent of the parachuting world, 30s and 40s short palazzo pants, optical acid colours recalling the clubs and raves of 2000s Europop. And a capsule collection for the occasion too, EA Boarding, on sale in the Via Manzoni store and online.
Let me entertain you. The stage turned red. The curtain raised on Robbie Williams, in kilt and sequins, ready to deliver the closing spectacle. An Englishman in Milan, performing in front of Emporio Armani’s target young audience, who would have been just babies back when Take That formed. Freedom. A tribute to George Michael and a hymn to liberty, the return to the fundamental message of Giorgio Armani’s show, first landing.