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2 Moncler 1952, Girl Up. Genderless tailoring to redefine the power of femininity

On September 8th, Moncler Genius – a concept supporting the message ‘One House, Different Voices’ – unveiled a collaboration with Girl Up, within the Moncler 1952 collection

The creative hub, Moncler Genius, was firstly unveiled in 2018, exploring new horizons, categories, and approaches to communication that give an individuum personal creativity. Each Moncler Genius collection has a dedicated launch date, ensuring the facilitation of personal expression that rolls out throughout the year. «Moncler Genius reaffirms itself as a concept driven by experimentation and crosses the lines of convention». Its DNA lies in reinvention. The hub welcomed fashion voices such as the British designer JW Anderson, Craig Green, Simone Rocha, Sergio Zambon, Sandro Mandrino, Mattew Williams, Hiroshi Fujiwara, or Richard Quinn. «There is a scientific aspect to Moncler that I find inspiring», states Craig Green. For me, Moncler is ultimately about protection and functionality».

Moncler now unveiled its collaboration with Girl Up, a global program founded by the United Nations Foundation in 2010, to support gender equality. «It is a project that is close to our heart and in which we strongly believe». The program guides girls along their journey from leader to changemaker with specialized programming on global gender issues and in organizing, advocacy, fundraising, and communication.

WEB 2 MONCLER 1952 WOMENSWEAR EDITORIAL IMAGES MUSEO ETRUSCO VILLA GIULIA 8
MARIACARLA BOSCONO, VILLA GIULIA

Veronica Leon, the Roma native designer who is responsible for the 2 Moncler 1952 womenswear line since 2018, infused the outdoors character of Moncler with a feminine aptitude. «Imagining an army of women on quest for a lost paradise, I looked at the exoticism of the beginning of the XX century and interpreted it in a functional way. It is all about femininity and elegance. I am proud of the collaboration with gender equality group Girl Up on an item with the slogan: It’s her right», describes Leoni.


Shapes are soft and elongated, with enveloping coats that play the kimono and balloon shape to the extreme without forsaking function. References that are rooted in decadent imagery can be assessed in the use of materials and motifs. Technical fabrics replace silks, and devorè motifs have a performance purpose. Leoni incorporated wools, devoré velvets, nylon twill, diamond quilting, and knit, offering layering options. Military nods greet exoticism in a range of blacks, blues, and tans lit by touches of pink, red, and powder blue. «The collection merges the utilitarian with the languid to create something both empowering and elegant».


Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952, with its headquarters in Italy. The House is known for the combination of style with technological research assisted by experts in activities linked to the world of the mountain. The Moncler outerwear collections marry the demands of nature with those of city life. In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO.

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