A hundred people from Milan’s best scene came to the launch of the Stock Lampoon. A depot of collectables, from Gio Ponti to household appliances, introducing the LG Signature range
A constantly updated inventory belonging to an imaginary contemporary collector – this is Stock Lampoon. A review of objects like a cavern crammed with mirabilia, updated and looking ahead to the future – including graphic art, culture and science. Online, on the magazine’s website, and constantly updated: the best links to the gotta have eye candy available for purchase online. And we did say Stock and not Store: with quality guaranteed by the editorial research of Lampoon Publishing House.
Pieces verging on the unique. Art or design galleries, shops, auction houses, direct from the factory or a artisan’s back room – keeping an eye out for anything bold and daring. Of course it’s about fashion – not long ago, a pair of vintage Azzedine Alaia shoes costing about 600 euro – see them anywhere else and you might not have been overly impressed, but find them on Lampoon.it and you’ve already clicked buy it now. The digital world will become more and more usable for people buying.
A hundred people from Milan’s best scene came to the launch of the Stock Lampoon project on November 29th last year, taking up the invitation to the former bronze foundry Eugenia – a 19th century building named after Eugène de Beauharnais, Viceroy of Italy. A place in disarray, full of contrast, with no mark of symmetry.
An edition produced with the support of LG Signature, to introduce its new collection of technological solutions. A fridge, a TV, a washing machine. Three items intended for daily use – household appliances at the center of a rationale dedicated to the collectors of tomorrow. In the story of any progressive civilization, compared to periods of decay, you can easily recognize the composition of large or small collections that paved the way for new styles. Collecting is about finding and choosing – firing the motor of any form of commerce or trade. When the collecting spirit is buoyant, the economy prospers: a leading brand like LG in large scale buying, presents one of its collections of cutting edge pieces with Stock Lampoon, turning what we consider everyday items – like a fridge or a washing machine, as we said- into collector’s items.
Pieces by artists like Gabriella Crespi, Ettore Sottsass and Gio Ponti have been added to the Stock Lampoon collection presented at the Fonderia, with the support of LG for the presentation of LG Signature. There were netsuke from the Giuseppe Piva gallery, designer items by Flos, Cassina, FontanaArte, and Zanotta. There were pieces designed by Marta Sala for MSE, ceramics by Fornace Brioni and Cristina Celestino, as well as specials from the archives of Hermès, Tiffany, Armani, Dior – just to mention a few of the maisons attending.
The flowers on the tables were arranged according to Ikebana art by WhitePepper. So many came – almost all, making up a Milan that has refound its soul, a middle class founded on hard work and dedication. Mario Bellini talked about the time he chose to stay at Olivetti, in an era when the dice were being thrown to choose between technology and software, instead of taking up the invitation of young Steve Jobs «I would be working on the glass curves of monitors now», the architect grunts and smiles. There were designers Giacomo Moor, Marta Sala, Alberto Biagetti and Francesco Meda, architects Claudio Lazzarini, and Karl Pickering. Designers Lucio Vanotti and Andrea Pompilio, ballet dancer Emilie Fouilloux – and so many others, from Ferruccio de Bortoli to the Colonna family, Francesca Versace, Fiammetta Cicogna, and Matilde Borromeo. Singer songwriter Lim gave a live performance from her repertoire of electronic music, driving the amplified sound to extremes – whilst Carla Fracci candidly mimed a house dance move.