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‘Serpenti Through The Eyes of Ambush’ – Expressing the bold and contemporary

The heritage Italian Luxury House Bvlgari unveils its capsule collection, for which they chose to collaborate with Tokyo-based designer Yoon Ambush

Kicked off in 2017, the Maison’s collaborative line ‘Serpentine Through the Eyes Of’ has chosen accessories designer Yoon Ambush as its next collaborator. Grown up with pop culture, which molded her mind and diverse creativity, Yoon Ambush is famed for her real-life inspired creations with a high-end touch. Today she challenges herself with a new venture, merging heritage with her authentic approach of design. Titled ‘Serpenti Under The Eyes Of Ambush’, the capsule collection comprises a coin case, a variety of credit card holders, and the Serpentine bracelet.

One of the House’s key-details, the snake, can be found on each collection piece. And also, the Bvlgari icon – The Serpenti Forever bag – witnesses a new design evolution. «For this capsule collection, I wanted to express the bold and contemporary character of Serpenti. Snakes are fascinating creatures of nature, but with Bvlgari, they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic», she states.

The Bvlgari Serpentine has been utilized in a way that is uncovering its eccentricity and versatility. Pop-culture inspired bags in blues, greens or pinks, have been decorated with snakeheads, imparting playfulness and giving the designs a monochromatic aesthetic. With its top handle, a detachable shoulder strap, and metallic elements, the Serpentine shoulder bag – made from Nappa Leather -, encourages different styling options and gives the bag an avant-garde look. For the Serpentine belt bag, Yoon decided on similar features. «The essential 24-hours bag is endowed with a removable belt and a detachable shoulder strap, and can be worn around the waist, as a playful crossbody or even as a stylish shoulder bag». The Serpenti Minaudiere, coming in two versions, was inspired by the heart shape that snakes can take in nature.

Each style of the Ambush x Bvlgari collection is adorned with a camouflaged snakehead closure. Dressed in Nappa Leather for a monochromatic look, the time-honored symbol of the collection is refreshed with a modern twist. «To collaborate with a woman like Yoon is for Bvlgari an inspiring experience. The designer has reimagined our icon of glamour Serpenti with her creative approach achieving an unexpected result. Once more, the Bvlgari snake amazes and surprises», underlines Mireia Lopez Montoya, Bvlgari Accessory Unit Managing Director.

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