The high-end menswear company Canali launches a multimedia project: videos, interviews, and archive images, to tell the story of its journey
On September 22nd, the high-end menswear company Canali launches a multimedia project. Through videos, interviews, testimonies, and archive images, the Brianza-based company intends to tell the story of its journey, retracing 85 years of brand history. The focus lies in emphasizing details, perseverance, care, and dedication while remaining faithful to its roots: merging family and ‘Made in Italy’ quality. What began in 1934 at the tailor shop of Giovanni Canali’s brother Giacomo in Triuggio was transformed into one of the leading international players of menswear, employing over one hundred employees today. After the arrival of Giovanni’s sons in the 1950s, the company focused on the production of raincoats, shifting to men’s clothing with the 70s and casualwear by the 90s.
Canali Anthology responds to the market demands and interprets the signs of the time. Canali provides its customership with a catalog of facets that assemble and define the brand, identifying the ‘Best of’, not only through the products but by enhancing the insights and stories of the people who created them. «Perhaps the best advice my father gave me was to never feel like I had ‘made it.’ I think that it is fundamental, especially for entrepreneurs. It is a principle that still guides all our choices today, motivating us to innovate and set new goals — without ever forgetting that true strength is rooted in kindness», says Stefano Canali, CEO, and grandson of the House’s founder Giovanni Canali. It is accessible through a website, which guides enthusiasts and professionals to discover an authentic reality founded on elegance, grace, and kindness.
After having redefined the contours of its offer in 2019, adding to the segments of Canali 1934, the Exclusive, and the new Black Edition segment, Canali has broadened its network of stores with ten points of sale in China, to enhance discourse with end customers and to use developing opportunities. In the last quarter of 2020, the company intends to set up a flagship store in central New Bond Street in London. The tool of digital communication is utilized to share new products and collections with regular store customers, in line with their needs. The Spring / Summer ’21 sales campaign makes use of a Virtual Showroom, guaranteeing buyers flexibility in the order entry phase and the availability of inspirational content and technical insights about the collection. «In the dialogue between contemporaneity and history, a plurality of formats and languages are experimented that restore the stylistic code and density of the Canali world».