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Kim Jones is initiated to womenswear at Fendi after a career devoted to men’s streetwear

Following his studying in fashion archives, the designer lands at Fendi charged with that collaboration-driven spirit of renewal that became his trademark

«With Silvia Venturini Fendi, who has virtuously carried on Fendi and Karl Lagerfeld legacy, Kim will bring his contemporary one-of-a-kind point of view into the world of Fendi», declares Serge Brunschwig, chairman and CEO of Fendi. Refashioning is Kim Jones’ wildest ability. His collaboration with the cult New York skatewear brand Supreme in 2017, helped ignite the luxury streetwear phenomenon that from that moment, never left Jones designs. During his tenure at Louis Vuitton, he recasted high-end menswear, injecting a particular streetwear sensibility into the refined aesthetic of the house. Jones finally took the historic brand into the 21st century.

Though Dior has never crossed paths with Fendi, the two houses moved parallel. Legacy based and with resourceful archives, Kim Jones will feel at home at Fendi. He personally possesses a large fashion archives, with over 30 pieces from Leigh Bowery’s 1980s wardrobe, early punk pieces from Vivienne Westwood and Malcolm McLaren’s iconic shops — Let it Rock, Sex and Seditionaries — 1970s Issey Miyake and Jean Paul Gautier. Jones explained to ShowStudio how archives are the first thing he looks at when starting to design for a new brand. He in fact brought back Dior’s heritage in his very first collections for the brand in 2019 and will have a lot of material to work on for Fendi’s womenswear.

Jones will shake up this once-family-owned business who still draws a lot form his heritage and his identity made of fur and tailoring. Silvia Venturini Fendi welcomes Jones, «to whom I am bound by deep respect and friendship. I am looking forward to take the Fendi universe to the next level with him» and show him in her familiar, Roman house already conscious of the metamorphosis under which the brand will go under their co-direction.

Kim Jones harnessed the power of fashion collaborations and made it his trademark. When he moved to Dior Homme in 2018, renovation came through once again. Collaborating with artists such as Brian Donnelly (best known as KAWS) in 2018, Hajime Sorayama and Shaw Stussy in 2019 and Daniel Arsham in 2020, Jones built up his collaboration-driven spirit. Moreover, launching the first menswear Cruise show for Dior in Tokyo in 2019 he was credited with igniting the interest of a new generation in menswear.

Kim Jones has stepped onto womenswear for Fendi this morning. The designer has been appointed as Artistic Director for women’s haute couture, ready-to-wear and fur collections joining Silvia Venturini Fendi, who will still lead on accessories and menswear. Kim Jones will be keeping his role as Artistic Director at Dior Homme while receiving the legacy of Karl Lagerfeld in what is his first position as womenswear designer since 2004. He is a designer who can work across, not only luxury and streetwear, but also two houses and two countries. Fans of Kim Jones spread from street style-passioned teenagers to Naomi Campbell and John Galliano — the buyer of half of his Central Saint Martins’ graduate collection. Emerging as a young designer in 2003 with his eponymous label, he was included in Fashion East’s shows with a short film presenting his collection. Shortly after, he debuted in Paris before entering Dunhill as Creative Director in 2008. Here, he promptly managed to wake up what he defined a ‘sleeping beauty’ and revolutionised the house until 2011. Louis Vuitton (2011-2018) and Dior came before his position now. During which time he managed to win the British Fashion Awards for Menswear Designer of the Year three times in 2006, 2009 and finally 2019.


WEB Kim Jones ©Brett Lloyd
KIM JONES, PH. BRETT LLOYD

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