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Ne dites pas non, vous avez souri – Susanne Kaufmann

Nature – air from the mountains –, family, skin products and a hotel: Bezau, Austria, is the beating heart of Susanne Kaufmann’s life

From a conversation with Susanne Kaufmann

I was born and I’m based in Bezau, in the area of the Bregenzerwald, Austria. My hotel – Hotel Post Bezau – is next to our Susanne Kaufmann™ cosmetics line headquarters and our production house is only 15 minutes away. It is the home of my family and business – it really is the heart of many aspects of my life. My home is surrounded by nature, – the mountain air, the smiles of the local people each morning, my family and my work partners all inspire and motivate me.

I inherited the Hotel Post Bezau from my parents. Originally known as a cure hotel, as the word ‘spa’ did not exist in those times, the philosophy of the hotel was about caring for clients and enhancing their lives by sharing our values of positive physical and mental wellbeing. This meant I grew up surrounded by a world of health and beauty, which formed my passion and curiosity for natural healing ingredients and powerful formulations.

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SUSANNE KAUFMANN – DESIGN AND INSPIRATION

I first joined the family firm in the 1990s and one of my initial projects was to develop a spa with an offering of signature beauty treatments. I quickly realised that I also needed to create my own in-house spa product line to support the service. One that espoused the same natural, regional, and sustainable values as the hotel itself, a line that that looked and felt as premium as the results it delivers. In 2003 the Susanne Kaufmann™ cosmetic line launched. At first products were only available to hotel guests, but quickly cult boutiques and customers started to seek out the beauty range and it became a global luxury beauty brand.

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SUSANNE KAUFMANN – DESIGN AND INSPIRATION

We source the active ingredients for the Susanne Kaufmann™ range in the rich environment of the Bregenzerwald around us, here in Austria. Unique, powerful plants such as arnica, chamomile, marigold, lavender and rosemary are found in abundance here. Our Mallow Blossom Bubble Bath with skin caring mallow extract and essential oils from mountain pine and juniper, has a supportive effect on the immune system and the respiratory tract. The products for our Essence Line like. Evening Primrose Ointment Soothing contains valuable medicinal plant extracts and pure, healing evening primrose oil. The Susanne Kaufmann™ Incense Lotion Relieving, contains valuable medicinal plant extracts from incense, white willow, and St John’s Wort.

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HOTEL POST BEZAU, HOME OF SUSANNE KAUFMANN AND LOCATION OF THEIR FLAGSHIP SPA

The latest product I developed: the Mineral Body Lotion. I am keen on continuing working on the blend of minerals which are included in its formulation to develop further body products. This blend includes seven of the homeopathic salts developed by Dr. Schuessler (called Schuessler Tissue Salts) that aid in the detoxification of deep muscle tissue and help increase cell energy and lymphatic flow. Thanks to these salts, combined with active botanicals and natural oils, Our Mineral Body Lotion effectively improves posture and relieve tension in the body, whilst providing skincare benefits. I would like to proceed in the direction of developing products that take care of the skin from the outside, yet also managing to penetrate deep into the body and providing holistic benefits.

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