In conversation with Eric Namont and Alexandre Baret, managers at KDPresse, on their unexpected alliance with Beige Habilleur, launching two entities within a single store
Paris, 16th Arrondisement, at rue Chardon-Lagache 83, there is a concept store which is part Beige Habillier and part Les Éditions du kiosque by KDPresse, both selling hyperspecialized products. There, l’homme moderne can find a combination of men’s fashion with a rich selection of publications distributed by KDPresse.
The boutique is indeed the combination of two stories: the one of Basile Khadiry and Jean-Baptiste Ménestrier – the duo behind the Beige Habilleur brand — and the one of Eric Namont and Alexandre Baret, managers at KDPresse. «We wanted to have a showroom for publishers’ projects, with the purpose to focus on and study the magazine world», they say.
«It was also about what our customers asked us about and wanted – they continue — It was an experience that perfectly complemented our profession of consulting and specialized broadcasting». Eric and Alexandre didn’t know the duo before: «We met through a mutual connection, Franck Durand, the artistic director who created L’Atelier Franck Durand».
Then, «we worked with Alessandro Scotto, a remarkable architect who had the idea of the ‘California’ or ‘pool’ blue ceiling. His commissioned work was coordinated with the assistance of Atelier Franck Durand», they explain. In this way, Les Éditions du kiosque, KDPresse’s physical bookstore, was born. It was the also first time the founders of Beige Habilleur, which started as an online store dedicated to high-end men’s wardrobe in 2015, that they take on a physical place in Paris.
KDPresse has over thirty years of experience in the publishing industry and distribution of magazine press and print media worldwide. They support independent publishers who cannot claim to have widespread circulation and access the right distribution and referencing channels with resellers and concept stores. This includes different areas such as photography, fashion, and design.
«The world of publishing is complemented by the creative industry. Design, fashion, and contemporary art are all part of this world, so, a store that combines a very sharp men’s wardrobe and our curated magazines worked perfectly», the duo explains. «We have many international customers at Beige Habillier who stop in and tell us they are very satisfied with our shop which is very flattering».
The store’s multiculturality is a key aspect. «We live in multicultural times, thus our store could not be otherwise. We work with international magazines as well as international customers. Beige Habillier works with about forty fashion houses around the world. It wouldn’t be the same store without a multicultural ethos». In this way, the store becomes «a combination of readers and fashion addicts», which try to improve daily: «We have many ideas for the future. We want to focus on new printing projects», they conclude.
83 Rue Chardon Lagache