COURTESY PORTRAIT FIRENZE
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Portrait Firenze, Florence. The breathe the city has always known

A hotel along the Arno overlooks the Ponte Vecchio — the Portrait Firenze in Florence. It turns to the east, in the morning the sun enters from a wide open window on the third-floor

An exhibition on the journey of a shoemaker, who returned from America to Italy, an Italian story called Salvatore Ferragamo. From Piazza Santa Trinità via Tornabuoni runs calmness. A dinner with a small crowd at the Antinori winery, before moving on to the other side of the building on Via Tornabuoni at night,  you take a quiet walk.

The house of Massimo Listri behind the district of San Frediano seems to be a story of a novel never written – Listri walks arm in arm with his lifelong friend, chatting about antiques to be recovered in a villa in Versilia. The Torrigiani garden. An architect and a publisher – Cesare’s apartment houses small objects, hard stones and Chinese plates, a lot of books and pieces by Gabriella Crespi. Massimo Giornetti designs new trajectories, between Florence and Hong Kong.

To Prato you go by taxi – or with a car.  The Textile Museum tells the story of the industry that represents the second voice of the Italian GDP – the difference between fibers, how these are warped and weft – hemp, cotton, merino wool, angora – artificial and synthetic ones. The value of the Textile Museum has an epic connection to our land – while the exhibition on costumes for the film on Marie Antoinette directed by Sofia Coppola remains only a vague pretext.

At the centre of that, like a pivot of a scale that keeps everything in order and in orbit, a hotel along the Arno overlooks the Ponte Vecchio – the Portrait Firenze in Florence. In the morning the sun enters from a wide open window on the third floor room, it turns East. Michele Bonan’s design summarises the Florentine taste – the capacity for synthesis, between a genius loci as strong as it is nowhere else in the world, and a breath that Florence has always known. The pale white light with golden inserts, well trimmed. The silver grays – you cannot tell if they stem from the twilight or from the reflection of the river.  In the corridors, the photographs of Massimo Listri reappear as refrains of a semi-pop melody.

The Portrait Firenze in Florence is part of the Lungarno Collection, couture of hotels developed by the Ferragamo family.  The next opening is not distant, at all – it will be in Milan, in the heart of the quadrilateral: the Archiepiscopal Seminary covers a larger square footage of the Palazzo Reale, more than the Duomo. For now, everything is hidden from the view between Corso Venezia, via Sant’Andrea and via Bagutta. Few can understand the revolution that will flow from Florence to Milan, lungarno.


Lungarno degli Acciaiuoli, 4

Florence, Italy

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