Journalism, Chronicles and Reports,
the pragmatic side
of many theories

The upcoming blockchain: trying on a realistic digital garment at home reducing returns
The Dematerialized’s Founder Karinna Nobbs talks about how there is a clear market for digital-only garments that can be switched, traded and owned just like a collectable item

The rise of resale: facing strong platforms, brands invest in internal initiatives
As consumer demand for transparency and traceability increases, fashion brands explore in-house resale initiatives considering new technologies such as NFD and blockchain

The state of paper recycling – the European industry is balancing carbon neutrality and profit
In the EU the pulping process is CO2 neutral: high-quality cellulose fibers are isolated from the remaining lignin, which is utilized as an energy source feeding the process

Circular economy in Europe – How to avoid the waste of scraps from the industry
In Italy there are companies and cooperatives that can inform the fashion system on the value of use, instead of possession, of garments and textiles

Alexander McQueen and Vestiaire Collective: fashion players defining retail-tainment
Fashion is not a race: slow the pace, reduce waste: The partnership might inspire more Buy-back programs through resale platforms

Money doesn’t grow on trees, but can chairs? Biofacturing versus manufacturing
Each item is grown in situ, harvested in situ, and finished in situ without the damage and waste of a mass furniture production – Gavin Munro, founder of Full-Grown

Evrnu – cotton recycling and the chances we have working on man-made cellulosic fibers
«Roughly 2.8 tons of water go into one t-shirt». The full life cycle for 1 kg of polyester is estimated to be responsible for the release of more than 30kg of carbon dioxide, and 20 kg associated with cotton

Are biobased textiles really viable? Talking about castor oil and viscose
«Our goal is to create products made of compostable bioplastics» – exploring sustainable fabrics and yarns to make a change. In conversation with Creative Director Alberto Pezzato

Plant waste used for the extraction of colors: new machine gives scraps another purpose
«It’s a multi-step, proprietary process that gives us the colors we need and then, in the end, we get this biomass that can be used for fertilizer and biofuels» – Nicole Stjernswärd, designer

No more waste. The application of a pricing strategy that allows to avoid scraps
«The pre-order pricing model is something that existed before. Combining it with digitization, new models can be found». In conversation with the founders of ATACAC and Artknit

Arianee, the company at the forefront of digital passports for luxury fashion
The growing problem of factories around the world bypassing auditing or not following ethical production standards: Pierre-Nicolas Hurstel is at the forefront of digital passports

Mycelium and its applications: from renewable packaging to plant-based meat
What if we could reduce plastic pollution by turning to natural materials that earth grows? Mushrooms could lead the way in reducing plastic waste

Infinited Fiber – eliminating the use of virgin materials
A fiber regenerated from discarded textiles and can be processed in converted viscose mills: Kirsi Terho of Infinited Fiber Company explains how this circular alternative to cotton is made.

Circularity it’s not only about recycling: circular business to reach 20% of the entire market
To prevent storage shelves full of leftovers, designers need to work backward by checking what fabric is available first and think about what will happen in the end

As times change, so does the idea of craft – an update with Tom Dixon
It takes an engineer to make things in big quantities and a craftsman to produce a wooden spoon. The British designer discusses the challenges on crafting newness

A forest of buildings energy-sufficient as the upcoming Vertical Farming sites
Professor Dickinson Despommier argues urban agriculture might be the way to go in order to manage feeding the cities of the future: Plenty Inc., a Californian start up ready with 541 million dollars

Organic basics’ circular denim project – Re-designing sustainable denim
Danish brand looks to unpick fashion’s processes and start from scratch with a green supply chain that is transparent about its practices

Basil and strawberries growing underwater: future farming and the case of Nemo’s Garden
Filled with 2000 liters of air each, tied to the seabed via ropes and weight screws, six biospheres contain 90 seedbeds and float between 15 and 36 feet below the seas’s surface.

Traceability encourages consumers to be more demanding: Blockchain is our future
Knowing the supply chain from yarn to fabric is possible through a software that provides end-to-end product transparency. In conversation with Alexandre Sundberg, CEO and co-founder of True Tribe

We have more living organisms in one teaspoon of soil than we have humans on the planet
Discussing soil health, traditional farming, human welfare, and ROC certification principles with Elizabeth Whitlow, the Executive Director of Regenerative Organic Alliance

Connecting technology with jeans. The story of unspun bringing waste alternatives
An apparel start-up, straddled between two continents, merges together robotics and denim manufacturing to create a circular economy with a ‘wear more, keep longer, and buy less’ principle

Overfishing and Aquaculture: combination of microalgae to benefit the fish and their human consumers
Vega tuna and fish imitation. The Swedish-based start-up has come up with an idea to make a plant-based fish to tackle the issue of overfishing – Hooked Foods introduction

A neurotic way of being new – Luisa Via Roma: for every book sold, a tree will be planted
A history of culture through storefront windows and sustainable publishing:. «It is an issue that fosters discussion, and that involves a growing global universe», quoting the latest book on Luisa Via Roma

Dutch couple creates first of its kind in-home water recycling system
The Hydraloop, an awarding winning, in-home water recycling system featured in the new Netflix documentary Brave Blue World, is reshaping and reducing domestic water consumption

The beauty industry would be less polluting if it started with agriculture
Davide Bollati, the founder of The Davines Group «traceable ingredients supporting biodiversity and regenerative agriculture; plastic-free approach to packaging; meticulous scientific approach to clean»

Vitelli — weaving the stories of the cosmic youth movement
Sustainability is no buzz-word here — each item in Vitelli’s new collection is made with upcycled wool from within a thirty-mile radius from their studio

Biochar — a green weapon in the Anthropocene age we live in
«Biochar is the ethical form of charcoal — ethical because you’re not cutting down the forest». In conversation with Brando Crespi, the co-founder of Pro-Natura International.

Jermaine Gallacher — save your money, buy well
Jermaine Gallacher – the ambiguous design dealer – discusses the mindset of never having something that you don’t want or need, which you’ll eventually consider to be waste

Recycled wood – finding use for the byproduct of our forests
Economically developed countries often ignore the environment around them. A conversation with designer Tamara Orjola – investigating the use of pine needles