In 1955, Calé was founded – a merged acronym of the last names of the two families of their founders, Casolari and Levi – and became the longest-standing European perfume distributor
Planet-friendly ethics weave themselves into the brand experience. Building sustainability into the design, the laboratory part of the space has been made using reclaimed-wood
A cross-country journey to discover fragrances. Creative director, Veronica Peña realized how selected perfumes around the world have ingredients native to Mexico
Frédéric Malle’s mother created fragrances at Christian Dior maison de parfums. «I never remember my mother taking me to the park, she took me to the Louvre».
More and more time spent in the office: sustainable design can improve life and work. Materials and functions in a complex in Parma – a green view from every workstation
Recently appointed CEO, Gian Luca Perris, talk us through the history and the ethos of 400-year-old perfumery Santa Maria Novella, established in Florence by Dominican monks
Open sky-laboratories dedicated to creating natural ingredients and hotspots of biodiversity. How Chanel incorporates transparency into the roots of its business
Giorgio Armani launches the new fragrance My Way, appealing to the increasing consumer awareness on environmental issues and the demand for more respectful products. In conversation with Nigel Salter, sustainability adviser
A distillery in the Yucatan Peninsula recreates ancient fragrances meant for everyone –a child, a grandfather, a Parisian or a Mayan
Taif Rose oil costs up to 50,000 euros per kilo. Nobody can buy it because the entire production – 16 kg per year – belongs to the Saudi Arabian royal family
The journey across the boutique’s fifty-five fragrances awakens the sense of smell and appeal to ancestral olfactory memories
The evolution of niche perfumery that goes beyond mere marketing hype. Olfattorio Florence makes the case for successful brick-and-mortar retailing
Sustainable production as a vehicle for social impact: for Sana Jardin, Berber and Amazigh women learn to upcycle floral waste. In conversation with Amy Christiansen
In conversation with Amy Christiansen, founder of the conscious luxury fragrance house Sana Jardin, on her dream of illustrating a ‘commerce for good’ business model in the luxury sector
In conversation with Wellness Director of Rocco Forte Hotels and Sir Rocco Forte’s daughter Irene Forte. «In an over-saturated market, niche brands are emerging»
Plots of perfumes – Joanna of Castile sighed as she found scents of neroli in the bed sheets of Philip the Handsome
The Vanilla from Madagascar supplier hires harvesters for a minimum of three years, giving people a chance to develop a business of their own
The last stop on Rei Kawakubo’s entrepreneurial journey; a genesis of the Parisian adaptation of Dover Street Market, between architecture and idealistic reasoning
Fragrances for Napoleon, and a pomade made with bear grease – a place like a theatrical stage: how to stay modern and international without breaking with English tradition
How to ride the market without Instagram and without multinationals behind it? A too sweet perfume that becomes a bestseller is a contradiction in the laws of industry
We’re perfumer and designer-owned, says D.S. & Durga co-founder David Seth Moltz. He is the nose, while Kavi, his business and life partner, is the designer, as she is an architect by trade
At the YSL Museum in Paris, among 3.000 garments, perfume is part of the exhibition. «Yves has abandoned the boundaries of aesthetics and entered the social sphere», explained Bergé in Saint Laurent Rive Gauche
A luxury perfume, made for the few, doesn’t need to cater to everyone. Operating on this belief, Le Labo has won over the New York market: the success story created by a complete absence of communication
The master perfumer Anne Flipo has created the new Libre, which has succeeded in encompassing the modernity of a freedom that few human beings were able to recount with their own lives
France claims supremacy in the perfume arts – but once again, Italy shows it has the creative resources and the production ability to compete. Perfume culture: the Martone family
A Spanish artisan brought the flowers of the Mediterranean to the court of King George II and opened Floris Jermyn Street
The story of an Italian perfume for a city in Germany – rekindling the culture that fires desire, if an Eau de Cologne can touch the memory of people and places
Packaging and branding influence buying trends, especially when it comes to fashion. A blind test allows customers at Nose to find a fragrance that reflects them
Buildings are built with memories – can we erect them with perfumes? Acqua di Parma presents the new Home Collection. Ten scents, from cube candles to Murano candles, reaching the soap powders
Floralia. A new flower made of seven other flowers. A flower previously unknown to all. It has no name, it is a true abstraction. Fresh, preserving the aqueous aspect of its thousand petals
WE DON’T KNOW WHAT WE’RE BECOMING YET
BUT WE KNOW WHAT WE’RE LOOKING FOR
458 PAGES
RECYCLED PAPER, NO COATED
COVER IMAGE MARIE TOMANOVA
IN CONVERSATION WITH
HERON PRESTON
GIORGIO ARMANIHAKAN KARAOSMAN
DAN COLEN
REINER HOLZEMER
CYRILL GUTSCH
IAN MASSEY
LAMPOON PUBLISHING HOUSE SRL | R.E.A. DI MILANO N. 2057081
I.V. TRATTAMENTO DEI DATI © LAMPOON 2019
WE DON’T KNOW WHAT WE’RE BECOMING YET
BUT WE KNOW WHAT WE’RE LOOKING FOR
IN CONVERSATION WITH
HERON PRESTON
GIORGIO ARMANI
HAKAN KARAOSMAN
DAN COLEN
REINER HOLZEMER
CYRILL GUTSCH
IAN MASSEY
LAMPOON PUBLISHING HOUSE SRL | R.E.A. DI MILANO N. 2057081
I.V. TRATTAMENTO DEI DATI © LAMPOON 2019