Concept stores converse with the genii locorum. Amongst shoes, dresses, accessories and home decor is a tribute to emerging Portuguese
Walking through Lisbon’s historic city center, the smell of spices and coffee lets visitors know they have reached the literary quarter of Chiado – Portuguese for ‘squeak’, the nickname given to the Sixteenth century satirical poet António Ribeiro. Here is where The Feeting Room, a store owned by Edgar Ferreira and Guilherme Pinto de Oliveira, found its home in 2016. The district was destroyed by a fire on August 25, 1998 which burnt down eighteen buildings and required the help of 1680 firefighters to put out. It was rebuilt to its original glory by the architect Álvaro Siza. Edgar specializes in Marketing and Communications, with previous experience as a strategic consultant. Guilherme, after obtaining a degree in economics, pursued a Master’s degree in fashion management from the Bocconi University in Milan and worked as a digital strategist for Tod’s. Close to Cafè A Brasileira, a meeting point for intellectuals in the 1920s – at 26 Calçada do Sacramento, the concept store has maintained every aspect of the bakery the building originally housed: the façade, the details on the floor, the cement walls and the brick ceiling. ‘Yes, we are shoeaholics! No, we don’t need help!’ can be read on the glass entrance doors. Inside, a 300 square meter space is revealed, modernized by the minimalist design of André Cardoso and Salomé Caetano. It holds a selection of shoes, dresses, accessories, jewelry, home decor, stationery, sculptures and illustrations.
The same variety can be found in their second Portuguese location, which opened in Porto two years before the Lisbon store as a pop-up store, and soon turned into a permanent space. It’s located in the historic city center, on a recently renovated square, halfway between São Bento station – decorated with twenty thousand azulejo tiles designed by Jorge Colaço between 1905 and 1916 – and the dos Clérigos church, built by the Italian Nicolau Nasoni between 1732 and 1750 (its bell tower can be admired from the looking points of the city). The Feeting Room is located inside a building surrounded by four arches. Inside, the industrial style is softened by natural inserts, with white stone walls and exposed wooden beams. Split between two floors, the stairs lead up to The Coffee Room – during the summer months, customers can relish a cup of coffee outdoors, or on wooden tables inside otherwise. There is also a selection of international magazines on sale.
Footwear made by Portuguese brands is the keystone of the stores. In total, Oliveira and Ferreira have selected about seventy brands – House of Sunny and American Vintage, with a minimalistic and contemporary aesthetic, Nobrand, Lemon Jelly and Marita Moreno have a playful style defined by deconstructed styles and diverse color palettes. The Lisbon stores offer a shop-in-shop experience – there is an area dedicated to Daniel Wellington watches, one exclusively for sunglasses (Stella McCartney, Mykita and DITA). All items can be purchased on their website, contributing to the two stores’ 1.5 million turnover in 2017.IMAGE GALLERY
The Feeting Room
Calçada do Sacramento nr 26
Largo dos Lóios, nr 89,