Pain Perdu emulates french toast, Papier Carbonne is inspired by his elementary school. Baptiste Bouygues has built Ormaie on memories

Frédéric Malle is a third generation perfumer «perfume? I spoke the language without knowing it». Along with Dominique Ropion they collaborate again for Cologne Indélébile

When Malle creates a perfume, he pictures the person who would wear it. For Géranium Pour Monsieur, he thinks of the Italian director, Luchino Visconti, and the drummer of Rolling Stones, Charlie Watts