Tuberose – the story of a flower grown in Grasse

Chanel has been growing tuberose since 2011. From August to November, early in the morning, men and women gather the flowers

In 1987 Chanel entered into an unprecedented partnership with the largest flower producer in Grasse, to ensure a lasting future for this authentic heritage. Chanel has been growing tuberose since 2011, thus contributing to the preservation of know-how in the Grasse region.

From August to November, early in the morning, before the sun is too hot, men and women gather the delicate, newly blooming tuberose flowers. The buds are carefully placed in jute bags. Then the petals are poured into the extractors and loaded onto metal grids to be transformed according to an innovative process adapted to the fragile nature of the Grasse tuberose flowers.

They release their voluptuous fragrance in all their purity. Elegant and subtle, the white tubal opalescent is considered the most fragrant flower of the plant kingdom. It spreads a mysterious, warm and penetrating, mellifluous and voluptuous perfume.