Truth is stranger than fiction in an upheaval of clothing vs. consciousness

The desire for curiosity leads to a fascination for clothing and its ability to transform a person into something bigger than reality

Since launching the brand in 2018, Phipps has used its platform to gain movement within the fashion industry in terms of new developments in sustainable textiles. It has questioned and refined parts of its business practices to maintain a low carbon footprint, made environmental donations and kept production local as much as possible. Inspired by people, the world, humanity, nature, and everything in between, the designer Spencer Phipps finds humans to be fascinating «there are so many amazing things both physically and mentally that we are capable of». The earth is more complex than we can even comprehend. The desire for curiosity led to a fascination for clothing and its ability to transform a person into something much bigger than reality: «The way we dress plays such an important role in the way we communicate».

For the Fall Winter 2020-21 season, titled Treehugger – Tales of the forest, Phipps turns to one of planet earth’s concerns: the conservation and protection of forests and woodlands from all manner of destructive forces. Musing on the mystic energy and rejuvenating trees’ ecological properties, the collection celebrates the brotherhood of their worldly guardians – whilst continuing Phipps’ pledge for sustainable and transparent production processes in fashion. Culture in relation to fashion is the lifestyle attached to the brand, this is the main driving force of Phipps, representing a new set of ideals. «I hope to forge a new international community based on the common values that we stand for». In an effort to curb overproduction, the collection includes re-purposed denim jeans, jean jackets, and checked flannel shirting editions, each echoing a waste-free, timeless sense of Phipps style.

Taking into consideration the wildfires that have taken place globe-over in the past two years, Phipps had collaborated with Smokey Bear Wildfire, a wildfire prevention campaign with the longest public service announcement campaign in U.S history. As part of their commitment, they will be donating 10% of all sales of Phipps Smokey Bear items to the USDA Forest Service. «Sustainability is a mindset – an evolving goal.  It’s similar to the quest for perfection.  True sustainability in the technical sense is impossible, any business that operates in the world uses up natural resources, but we can control how much we use and try to minimize our impact. There is no other way, and failure to work towards that goal means we could die as a species».

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