«Today everything we see is trying to become homogenized» – Rid Burman for Lampoon Ruvido

One of the subjects, Radhika, is an artist. She told me that she chooses to embrace the nature of her body like any other organism, like a creature blending with the rawness of nature

Rid Burman for Lampoon, the Ruvido Issue – Capitalist brainwashing

Highlight the beauty of being able to embrace who you are – shedding the layers that we all tend to put up in order to try and blend in and be somebody, but often forgetting or losing our own selves in the process. One of the subjects, Radhika, is an artist. She told me that she chooses to embrace the nature of her body like any other organism, like a creature blending with the rawness of nature – a beyond human experience.

Today everything we see is trying to become homogenized. All the uniqueness that we see between different bodies, skintones, and hair is under the threat of disappearing because of certain beauty standards that capitalism is slowly brainwashing us to follow. The people documented here are silent warriors to this trend, who are beautiful inside and out – without trying to be.

Rid Burman is a photographer born in India in the early 80s 

He has his roots in a family of sculptors and painters. Naturally, art has always been a priority in Burman’s approach to photography. After graduating from the Brooks Institute of Photography in California in 2000, Burman moved to New York and worked as an assistant for Steven Klein and Mark Seliger.

He returned to India in 2008 and started collaborating with prestigious brands, also with magazines such as Elle and Vogue to name a very few. He has a certain propensity to create unique stories and a vision of his own. Always on the move, Burman works between Paris, New York and Mumbai, constantly exploring new ideas, new places, drawing on the abundant inspirations of his Eastern and Western philosophies.

Photography Rid Burman

Casting: Feat Artists
Photography assistants: Godwyn Cabral and Deepak Bhagat

Editorial Team

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