Each room is dedicated to one of sixty-eight different scents, chosen by an olfactory check-in, solely based on smell: Magna Pars is the first hotel à parfum in the world

Those who land on the island are dazzled by the light and surprised by the orography – but it is the perfumes that get you drunk. Carthusia fragrances encapsulate the essence of Capri

Pain Perdu emulates french toast, Papier Carbonne is inspired by his elementary school. Baptiste Bouygues has built Ormaie on memories

Frédéric Malle is a third generation perfumer «perfume? I spoke the language without knowing it». Along with Dominique Ropion they collaborate again for Cologne Indélébile

Refillable bottles have been the epitome of Kilian Paris since the beginning. Mr Hennessy is transported to a memory of his grandmother refilling her initial engraved perfume bottle

The story of an Italian perfume for a city in Germany – rekindling the culture that fires desire, if an Eau de Cologne can touch the memory of people and places

France claims supremacy in the perfume arts – but Italy shows its creative resources and the production ability to compete. A long-standing pharmaceutical company is an absolute perfume laboratory

Paying tribute to her roots, Irene Forte wanted a brand that was one hundred percent Italian. She set out to find a lab which would reflect her ethos in terms of sustainability and efficacy

When Malle creates a perfume, he pictures the person who would wear it. For Géranium Pour Monsieur, he thinks of the Italian director, Luchino Visconti, and the drummer of Rolling Stones, Charlie Watts

Founded in Parma, Italy in 1983 by the Bollati family, the Davines group has been devoted to comprehensive sustainability for over twenty years