A confluence of denim pioneers, artisans, and innovators, and creative interactions with the global denim community. For the occasion, Prototipo Studio will unveil first hemp denim
Milano: Denim Première Vision 2023 – a space dedicated to creatives and denim brands
Denim Première Vision will return to Milan’s Superstudio Più on November 22nd and 23rd, offering two days of business and creative interactions with the global denim community. With nearly seventy of the industry’s leading denim companies, this new international showcase will provide visitors with all the necessary tools to fully source their Spring/Summer 2025 denim collections.
The Denim fashion district is a space for young creatives and established denim brands, showcasing a series of capsule collections.
Denim Première Vision: fostering connections in the global denim community – Paris, Milan, London, Berlin
At their core, all these denim events share a singular purpose: fostering connections.
The roving events in various cities like Paris, Milan, London, and recently Berlin, have one primary focus that is bringing people together. This could involve reuniting with familiar faces or forming new connections, all while discovering increasingly innovative and sustainable denim products.
Since its inception in 2007, with each passing season, Denim Première Vision, the event has consistently reinvented itself to cater to the ever-changing needs of a demanding industry, addressing the desires of brands and consumers who continually seek exclusivity and innovation.
The Denim Première Vision events bring together a diverse community, encompassing industrial manufacturers, artisans, and experts. They come from various parts of the world, including Europe, Turkey, and Asia, offering complementary skills to provide you with the most comprehensive and high-quality options available. This offer includes different categories of activities: weavers, accessory and component manufacturers, garment producers, and fabric finishers. Attendees range from fashion brands, major denim players, pure players, premium brands, leading designers, luxury houses, major retailers, and denim enthusiasts.
Environmentally friendly practices and eco-responsibility are the core themes of the fashion fair
Eco-responsibility is a central theme at Denim Premiere Vision, influencing their product offerings, conference programs, and roundtable discussions.
The event promotes ethical, sustainable, and environmentally friendly practices within the textile industry. The Sustainability section of PV Magazine delves into the industry’s key challenges and emphasizes the growing importance of values centered on creativity, innovation, sustainability, and traceability through a wealth of complementary articles and content.
On the other hand, the Smart Keys articles provide guidance on embracing ethical and sustainable fashion, the Smart Creation podcast initiates conversations around fresh ideas, and the Smart Talks facilitate engaging discussions among industry experts on critical eco-responsibility topics.
Gimmi Jeans, Tessitura La Colombina and Prototipo Studio at Denim Première Vision 2023 – showcasing the first hemp denim
A joint project between Gimmi Jeans, Tessitura La Colombina and Prototipo Studio (represented on this occasion by Simone Cingolani) will be showcased at Première Vision Denim 2023 at the Gimmi Jeans booth. In the name of Italian manufacturing, the Italian artisans and entrepreneurs are bringing back a contemporary interpretation of the first hemp denim worn by Giuseppe Garibaldi during the Expedition of the Thousand, the event that contributed to Italian unification and the creation of the Kingdom of Italy.
In the first place, the idea of a joint project was to create synergies and collaborations between Italian manufacturers, drawing inspiration from the Italian general and patriot because of the similarities to our present days: Garibaldi sparked a revolution in the name of the unification of Italy, for the annexation of fighting territories and the creation of a unified Kingdom. Going forward to our time in history, from a productive standpoint, there is a need to come together and move in the same direction to make sustainability an effective reality, rather than just an overused term with no meaning or a superficial ethos.
Tessitura La Colombina will showcase their loom at the fair, which they will put to practice by weaving the hemp fabric used on the garment itself. The weaving process of the fabric will happen right next to the displayed finished garment.
Prototipo Studio at Première Vision Denim 2023: ‘Made in Italy’ and Italian manufacturing for the fashion industry
When we talk about textile manufacturing, we need to talk about numbers: forty percent of the total fashion industry revenue takes place in Italy. The ‘Made in Italy’ certification is a guarantee – or at least it should be – that the product is made, manufactured in Italy, on Italian soil. Especially for exclusive pieces in terms of craftsmanship and Italian know-how.
Italian fashion is ‘Made in Italy’ because of the heritage and manufacturing culture that Italy has. If the world’s brands come to Italy to start the production phase of their products development, it is precisely due to a cultural factor embedded in Italy’s socio-economical structure.
Garibaldi denim is made using hemp fiber totally sourced and worked in Italy. It is one of the few cases where the spinning and the handmade weaving processes happen in a way that does not negatively impact the environment but also brings a social benefit to the territory and its social environment.
Sustainability takes center stage: proposing a shift in the textile manufacturing
There’s an ethical question behind the development of Garibaldi. Of the fabrics produced in the fashion sector nowadays, what will appear in the archives? Currently, less than five percent of the totality.
At its current state, the fashion industry produces so many garments that the clothes that don’t get to the end consumer go to waste, due to overproduction and end up in the landfill, in the waterways or in the trash. It goes without saying that the fashion industry, and more precisely the manufacturing system, needs a change.
Première Vision Denim
Première Vision Denim is a trade fair on denim fashion and culture. Since it was born, in 2007, the fair has become source of inspiration and creation, creator of encounters and business accelerator for the global fashion industry.
