Martina Tondo

Freelance Journalist and writer focused on sustainability matters in fashion, beauty and raw materials in the textile industries, specialized on researching content and conducting interviews. Her qualifications include a Degree in Communication Studies and a Master’s Degree in European Administration and Political Sciences from University of Pavia. Her work has been published on Lampoon and Conscyou.

The link between hemp and female empowerment

When length matters: wool carbon footprint’s impact

Hemp in animal feed: facts and fiction

Ukraine’s sustainable recovery plan: industrial hemp

What is environmental racism? The voice of marginalized communities

100% female Hemp plants – the future is here

What do you bring to the table? Spuma’s Purpose Economy model

Fili Pari on bridging the gap between marble and fabric – Italian raw materials

Exploring human fluidity in digital spaces: gamification and self-expression

Every H is always for Hemp – Maren Krings says it loud: it’s all about Hemp

Hong Kong reshaping the future of business after spending resurgence on luxury items

Prada on the Moon: spacesuit design and the NASA’s next lunar mission

Première Vision 2023, denim made with hemp, the only really sustainable fiber

Sea resources: Bysco’s naturally sourced textile fiber from mussel waste

Under Armour signs deal with Hemp Black for supply worth 9M$ supply

A third of all second-hand clothing shipped to Kenya is plastic waste in disguise

Eckhaus Latta debuts 3D clothes at NY Fashion Week using Unspun technology

Enea’s zero-waste approach: turning arthropods byproducts into chitosan

Glamping’s impact on national parks and local communities in the United States

Burning paradises: El Niño hitting islands. Does mass tourism take part of the blame?

Hollywood: since the strikes started, the arthouse cinema thrives

Fashion Fakes: AI can protect retailers and consumers tackling counterfeit crisis

PhMuseum Days 2023, a conversation with Artificial Intelligence through photography

Your obsession over non-Western cultures is not appreciation. It’s fetishization

Washi, the art of Japanese papermaking: ancient craft, modern possibilities?

The denim industry leaves cotton behind. Levi’s and VirgoCoop the cottonized hemp

Ganni teams up with Rubi to present a yarn from photosynthesis carbon emissions

Hemp: Potential solution for packaging material sturdier than steel, study shows

Indigenous Peoples Day: the world’s cultural and living heritage

Sex sells – the evergreen myths in fashion: dicks and boobs

We are what we fuck: microplastics are invading the male reproductive system

Hollywood writers on two months of strike out of fear of being replaced by AI

The ‘Cancel Culture’ trend: LGBTQ+, call for accountability or a social punishment?

If human stupidity destroys forests, artificial intelligence can save it

UN’s Convention to combat Desertification highlights gender inequality issues

We have an I.D.E.A – Inclusion, Diversity, Equity and Accessibility: BASE Milano Design Week 2023

Nothing Happens if Nothing Happens, the theme of Isola Design Festival 2023

Endemic design: Fernando Laposse bringing the focus back to outsourced Mexico

Natural binders: magnesium and potato starch make hemp products fully circular

ABC-ARTE inaugurates ONE OF, a window on Avant-garde art in the city of Milano

From the Roman Empire to Valentino: Tyrian purple’s extraction is now sustainable

Hermès, Un Jardin à Cythère: an unspoiled Greek garden on the isle of Kythira

Revived long lost material that could elevate the leather industry: fish skin

Microalgae grown biomass from filtered polluted air. The making of biopolymers

A ready-to-order platform to tackle textile waste circulation: BYBORRE’s case

Discovered pigment producing bacteria: challenging the textile dyeing process

Frédéric Malle, Uncut Gem by Maurice Roucel: the obsolete codes of masculinity

From cement to hemp: researchers invent bio composite for sustainable building

Bologna Arte Fiera: the new route with Artistic Director Simone Menegoi

Textiles made with human hair: a wasted resource for the industry?

Martina Tondo

hemp

The link between hemp and female empowerment

Hemp cultivation as a form of female empowerment and womanity. The story of the European beguines and the hemp work that inspired the Sisters of the Valley

Martina Tondo

raw materials

When length matters: wool carbon footprint’s impact

The wool debate: Environmental Effects of worsted versus woolen processing – insights for sustainable fashion. When fiber fineness is synonym with luxury but carries environmental concerns

Martina Tondo

hemp

Hemp in animal feed: facts and fiction

Regulatory concerns arise with the integration of hemp in livestock nutrition. A promoter of sustainable agricultural practices? Scientific research results show C02 reduction

Martina Tondo

hemp

Ukraine’s sustainable recovery plan: industrial hemp

The European Commission €50 billion aid proposal to enhance Ukraine’s compliance with EU regulations: supporting agricultural independence and sustainable reconstruction practices

Martina Tondo

call to action

What is environmental racism? The voice of marginalized communities

The Not In My Backyard approach of developed countries in contrast with the unawareness of marginalized communities: environmental racism, definition and meaning

Martina Tondo

hemp

100% female Hemp plants – the future is here

One of the most versatile and sustainable plant, hemp could explore mass production entry with NWG’s AMPLIFY hybrid trait fostering hemp populations with up to 100% female plants

Martina Tondo

Reportage

What do you bring to the table? Spuma’s Purpose Economy model

The current driving force of the global catering service. Companies reliance on tailor made catering and quality raw materials service to accommodate the needs of today’s market

Martina Tondo

raw materials

Fili Pari on bridging the gap between marble and fabric – Italian raw materials

The Renaissance artist Michaelangelo could free an image from a marble block, as he used to say. Italian start-up Fili Pari has turned a material such as marble into a sustainable textile for the industry

Martina Tondo

Digital intelligence

Exploring human fluidity in digital spaces: gamification and self-expression

A deep dive into the gamification’s role in shaping Gen Z virtual identities: self-determination, human fluidity and the potential risks of alienation: Roblox and Fortnite cases

Martina Tondo

hemp

Every H is always for Hemp – Maren Krings says it loud: it’s all about Hemp

Maren Krings’ book H is for Hemp investigates industrial hemp: phytoremediation, carbon sequestration, and its potential in sustainable manufacturing practices

Martina Tondo

Digital intelligence

Hong Kong reshaping the future of business after spending resurgence on luxury items

The global pandemic and political uncertainties have changed Hong Kong’s luxury market landscape: LVMH’s come back, the impact of digitalization and the experiential approach

Martina Tondo

prada

Prada on the Moon: spacesuit design and the NASA’s next lunar mission

Prada’s venture in space wear: AxEMU (Axiom Extravehicular Mobility Unit) a legacy of innovation in the use of raw materials, nylons, and manufacturing technology. NASA’s Artemis III mission

Martina Tondo

Milan

Première Vision 2023, denim made with hemp, the only really sustainable fiber

A confluence of denim pioneers, artisans, and innovators, and creative interactions with the global denim community. For the occasion, Prototipo Studio will unveil first hemp denim

Martina Tondo

naturally sourced

Sea resources: Bysco’s naturally sourced textile fiber from mussel waste

Bysco developed a textile fiber that comes from mussel secretions. Its technical properties can allow the replacement of synthetic fibers like fiberglass and polyester

Martina Tondo

hemp

Under Armour signs deal with Hemp Black for supply worth 9M$ supply

Hemp Black/eco6 is a carbon-neutral yarn from industrial hemp. Due to their technical properties natural fibers are gaining more attraction for activewear and sportswear apparels

Martina Tondo

call to action

A third of all second-hand clothing shipped to Kenya is plastic waste in disguise

Textile waste disposal markets are vital in Kenya. However, discarded dispatches coming from Western countries are responsible for turning the Global South as a textile dumping ground

Martina Tondo

textile fibers

Eckhaus Latta debuts 3D clothes at NY Fashion Week using Unspun technology

Luxury fashion brands are also to blame for excessive waste in the industry. Eckhaus Latta collection at NYFW features first pieces made with Unspun’s Vega™3D weaving technology

Martina Tondo

naturally sourced

Enea’s zero-waste approach: turning arthropods byproducts into chitosan

Chitosan extraction from marine resources and fungi: Enea Trisaia Research’s goal to achieve sustainable, cost-effective, and large-scale production that doesn’t rely on petrochemicals

Martina Tondo

call to action

Glamping’s impact on national parks and local communities in the United States

The debate over the rise of glamping sites in America’s national parks and deserts: the protests in Bar Harbor, Maine and development projects in the Joshua Tree Desert, California

Martina Tondo

forestry

Burning paradises: El Niño hitting islands. Does mass tourism take part of the blame?

The wildfires that occurred in the Mediterranean and Pacific islands generated a catastrophe fueled by heat waves. From Greece to Maui, overcrowded island threat ecosystem

Martina Tondo

Hollywood

Hollywood: since the strikes started, the arthouse cinema thrives

As a result of the strikes causing the shutdown of Hollywood productions, arthouse cinema has filled a gap in the film industry changing the dynamics

Martina Tondo

Digital intelligence

Fashion Fakes: AI can protect retailers and consumers tackling counterfeit crisis

Authentique Verify – Fashion fakes production carries environmental and ethical concerns. Fashion brands are now relying on AI technology to detect counterfeits and preserve brand identity

Martina Tondo

Bologna

PhMuseum Days 2023, a conversation with Artificial Intelligence through photography

I Don’t Know How to Respond to That: the third edition of PhMuseum uses the medium of photography to reflect on the dialogue between humans and machines, the evolution of language, and environmental issues

Martina Tondo

Humanities

Your obsession over non-Western cultures is not appreciation. It’s fetishization

The origin of Eurocentric superiority of costume dates back to Social Darwinism and the idea of the West and the Rest. How is the fashion industry intended to move forward from that?

Martina Tondo

naturally sourced

Washi, the art of Japanese papermaking: ancient craft, modern possibilities?

Japanese washi paper, a millennial UNESCO-certified heritage: what’s holding it back from becoming a sustainable solution for fashion and artisanal crafting

Martina Tondo

hemp

The denim industry leaves cotton behind. Levi’s and VirgoCoop the cottonized hemp

Denim production considers further investments on hemp to replace cotton. The cases of Levi’s hemp selvedge 501 jeans and Nimes’s Futura 75 variety in partnership with VirgoCoop

Martina Tondo

textile fibers

Ganni teams up with Rubi to present a yarn from photosynthesis carbon emissions

Fashion giants Reformation and Patagonia to create prototype products : Can carbon yarn made from bio catalysis be a substitute for viscose? Ganni and Rubi working together

Martina Tondo

hemp

Hemp: Potential solution for packaging material sturdier than steel, study shows

The many advantages of hemp: from soil improvement to carbon neutrality, versatility and more. What’s stopping hemp-based biopolymers to become commercially viable at industrial scale?

Martina Tondo

Digital intelligence

Indigenous Peoples Day: the world’s cultural and living heritage

The date of August 9 marks the first meeting, in 1982, of the UN Working Group on Indigenous Populations – 476 million people around the world and spread across more than 90 countries

Martina Tondo

Digital intelligence

Sex sells – the evergreen myths in fashion: dicks and boobs

From Versace’s BDSM-inspired looks to Diesel’s mountain of condoms: has the sex representation gone too far? Or is it freedom of expression reaching its peak?

Martina Tondo

call to action

We are what we fuck: microplastics are invading the male reproductive system

Traces of plastic microparticles found in semen samples of healthy men: prolonged exposure to plastic pollution might be putting the future of humanity at risk

Martina Tondo

Digital intelligence

Hollywood writers on two months of strike out of fear of being replaced by AI

Why the Hollywood Writers’ strike matters: the Writers Guild of America has stated that while series budget has increased, writers’ share of pay has shrunk

Martina Tondo

Digital intelligence

The ‘Cancel Culture’ trend: LGBTQ+, call for accountability or a social punishment?

Philippines is reportedly examining legislation to outlaw cancel culture as members of the conservative party feel threatened by pro LGBTQ+ online activists

Martina Tondo

forestry

If human stupidity destroys forests, artificial intelligence can save it

World Rainforest Day 2023: Conserve. Restore. Regenerate. This year’s theme captures the role that AI and Indigenous rights play in saving rainforests

Martina Tondo

call to action

UN’s Convention to combat Desertification highlights gender inequality issues

Women play a role to ensure the health of the land. The UN’s Convention educates about effectively working the land and destroying barriers for women

Martina Tondo

Milan, the art field

We have an I.D.E.A – Inclusion, Diversity, Equity and Accessibility: BASE Milano Design Week 2023

For the third edition of We Will Design: We have an I.D.E.A. A space for marginalized communities, when other institutions have failed to recognize them

Martina Tondo

Design, events

Nothing Happens if Nothing Happens, the theme of Isola Design Festival 2023

We’ve come to a critical time in history where designing for energy efficiency and low environmental impact requires taking immediate actions, not just words

Martina Tondo

naturally sourced, textile fibers

Endemic design: Fernando Laposse bringing the focus back to outsourced Mexico

Fernando Laposse: «designing is not just a matter of materials». When social justice, unemployment, climate change, mass migration and violence are at stake

Martina Tondo

hemp, naturally sourced

Natural binders: magnesium and potato starch make hemp products fully circular

Dutch designer and professor Jack Brandsma explains how the combination of hemp, water and natural binders allow the creation of a robust cement-like material

Martina Tondo

Milan, the art field

ABC-ARTE inaugurates ONE OF, a window on Avant-garde art in the city of Milano

The name ONE OF indicates the plurality of experiences: a series of projects connected with the initiatives in Genoa city, according to Antonio Borghese, Director

Martina Tondo

naturally sourced, textile fibers, Valentino

From the Roman Empire to Valentino: Tyrian purple’s extraction is now sustainable

History and specifics of a century year old pigment. Valentino’s dare to create a monochrome collection that has given new lifeblood to the brand

Martina Tondo

hermes, Perfumery

Hermès, Un Jardin à Cythère: an unspoiled Greek garden on the isle of Kythira

Christine Nagel gave life to the 7th fragrance of the Hermès Parfums Jardins series – an olfactory quest through Greece that leads to Kythira, combining grasses, olive wood and fresh pistachio

Martina Tondo

naturally sourced, textile fibers

Revived long lost material that could elevate the leather industry: fish skin

An interview with Nienke Hoogvliet, conceptual designer from the Netherlands: she works with new materials with the aim to raise awareness on marine pollution

Martina Tondo

call to action, textile fibers

Microalgae grown biomass from filtered polluted air. The making of biopolymers

London: Otrivin Air Lab harvests carbon dioxide, purifies air, grow algae biomass and 3D print biodegradable products in a workshop space format

Martina Tondo

Digital intelligence, textile fibers

A ready-to-order platform to tackle textile waste circulation: BYBORRE’s case

The textile supply chain is broken. Borre Akkersdijk inventor of a digital tool to reduce sampling and waste: «Going digital is about democracy»

Martina Tondo

call to action, naturally sourced

Discovered pigment producing bacteria: challenging the textile dyeing process

Plant-based pigments as a sustainable alternative to textile dyes, don’t work as much as we would have hoped for. A conversation with designer Laura Luchtman

Martina Tondo

naturally sourced, Perfumery

Frédéric Malle, Uncut Gem by Maurice Roucel: the obsolete codes of masculinity

The fragrance was born from the cologne that the Nose had created for himself, he was convinced by Malle to reproduce the more masculine version

Martina Tondo

hemp, naturally sourced

From cement to hemp: researchers invent bio composite for sustainable building

New York’s Seed To City Hemp Initiative: A project to tackle the supply chains and cut down emissions in the building manufacturing industry using hemp fiber

Martina Tondo

Bologna, the art field

Bologna Arte Fiera: the new route with Artistic Director Simone Menegoi

For the first ever, the decision to appoint a collector as Managing Director; the next edition will be the result of a collaboration with the Furla Foundation

Martina Tondo

naturally sourced, textile fibers

Textiles made with human hair: a wasted resource for the industry?

The design industry could benefit from the use of natural fiber – but at what cost? Comparing hair and wool, raw materials whose characteristics are alike

Martina Tondo