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Aarushi Saxena

Storyteller, marketing strategist and writer, Aarushi is keen to research and voice opinions on sustainable initiatives and craftsmanship in the fashion industry. Her work has been published on Nowfashion, Baco Luxury, Mam-E and Lampoon

A Textile Garden. The collaborative project by not-for-profit group
What’s in my clothes? What we grow and what we wear? A Textile Garden
Through a living installation, ‘A Textile Garden’ serves food for thought: what is the relationship between what we grow and what we wear?
Checking rainwear’s carbon footprint – the Maium case
The planet-conscious know that rainwear often consists of harmful fluoro-chemicals. In conversation with Anita Palacios, founder of brand Maium, who is changing that notion
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Hungry fungi and moldy bread for leather-alternatives: food waste finds purpose
«To alleviate the problems associated with food waste, while simultaneously contributing to sustainable fashion». The problem statement tackled by scientist Akram Zamani
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Recycling feces: the business case for elephant dung paper
Elephant dung is the raw material for this low-impact paper production unit based in remote villages of the island nation, Sri Lanka
Lampoon
Updating a new fashion legislature: is fast fashion auditing real or not?
Decarbonisation goals for fashion, taxes for pollutants from apparel, accountability for wage theft from garment workers. The fashion industry’s green, clean future may not be too far away 
Lampoon
Queer intimacy and female nudity, a defiant body of work by artist Jenna Gribbon
«The idea is to make the viewer conscious of the fact that they are consuming an image of a body which belongs to a person – they are no longer...
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Carbon sequestration is not a competition, but Biochar is winning. NetZero case
«Many things can be used to fight climate change – biochar is the most mature for scaling and we should push it asap». In conversation with Axel Reinaud, founder of...
LampoonGina Tricot
Vividye converts garments into a blank canvas, enabling efficient recycling and reuse
A deeper look into the complacency recycling has lent to fashion consumers and the nuances that make or break efficient recycling processes; through the lens of start-up, Vividye
Lampoon. Levi van Veluw
«The chaos is always in my mind» – The paradoxical narrative of artist Levi van Veluw
Finding logic in emotions and vice versa. An exploration into the chaos of the mind through tangible artistic dialogues by Levi van Veluw
Lampoon
Digital fashion claims to solve overconsumption and overproduction: how green is it really?
«Digital fashion items don’t need physical resources and can work for the benefit of our environment». In conversation with digital fashion entrepreneur, Regina Turbina on sustainable consumption through virtual clothing