The current driving force of the global catering service. Companies reliance on tailor made catering and quality raw materials service to accommodate the needs of today’s market
Fast-paced tourism and tailored catering experience transform traditional cuisine: The change in the Hospitality and Food sectors
Customization and personalization is a new pillar of the international finger food catering service. Clients are seeking more tailor made catering experiences that accommodate dietary restrictions, offer a wide range of unique menus and services to fit the theme of specific events.
Increasing awareness of health and dietary preferences has led to a demand and research for ‘ catering near me’ services that offer healthier menu options, with a focus on fresh, organic, and locally sourced ingredients.
Many caterers are incorporating international and fusion flavors into their menus, providing options inspired by various global cuisines.
The tourist experience becomes swift, reflecting the accessibility of food. The model envisions everything to be quickly consumable, aligning with the increasingly dynamic lifestyles of visitors.
It’s not surprising that this trend also encompasses food. Local restaurants and gastronomic establishments are adjusting, offering quick and tailored food and finger food options to meet the needs of an on-the-go clientele.
There are no differences in a globalized market: the catering services expanding from local to global – the report by The Global Catering Service Market
In an increasingly globalized market, the distinctions between catering services tend to narrow down, focusing primarily on bureaucratic variations related to the diverse regulations and laws in the countries where the business operates. According to the Global Catering Service Market, the whole sector has a projected growth of 5.6% to 2029, aiming to reach nearly USD 207.21 Bn.
Within the Catering Service Market, segmentation is carried out based on service types, end users, and geographic regions. Service types encompass contractual catering services, characterized by long-term agreements, and non-contractual catering services, which provide one-time event catering.
End users are classified into industrial (for factories and construction sites), educational (for schools and universities), and healthcare (for hospitals and clinics) segments. Geographically, the market is subdivided into regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, each exhibiting distinctive market dynamics and customer preferences.
Catering and banqueting: definitions and differences. No matter the offer, the service must never sacrifice the quality of raw materials
The essence of food providing services is to bring organization and service to an event. Catering and Banqueting are not exactly synonymous, but they are closely related to the hospitality and event organization industry.
Catering refers to the service of providing food and beverages at events, workplaces, or other locations. It can range from simple preparations to more complex services that include table service, decoration, and the preparation of customized menus. It is a more general term that covers a wide range of food services.
Banqueting, on the other hand, is more specific and refers to the organization of banquets, which are large formal meals for a vast number of people, often on special occasions such as weddings, conferences, or corporate parties. Banqueting includes not only the preparation and service of food but also the arrangement of event venues, event management, and attention to decorative details.
In summary, while catering can be part of a banqueting service, the latter is broader and includes more complex organizational and managerial aspects than just food and beverage service.
The Hospitality and Food sectors adapting to regional needs
At the current state, North America is taking the lead in the market, propelled by high urbanization and a rich food culture. The U.S., in particular, showcases innovative catering services that adapt to evolving consumer tastes, contributing to market growth.
Europe is operating as a mature market with a strong emphasis on quality and a diverse range of catering near me offerings. Countries such as France and the UK prioritize gourmet and specialty catering, providing stability and contributing to market growth.
The experience in Asian countries is in rapid expansion driven by urbanization and disposable incomes. China and India are witnessing growth, focusing on both traditional and fusion cuisines to cater to diverse events and preferences.
The Global Catering Service market drivers
The Middle East is witnessing a growing demand for catering services due to the rise in social events and corporate functions. Traditional Middle Eastern cuisine maintains its popularity, while a noticeable shift towards international flavors is fostering market expansion.
While in Latin America, the catering service is an emerging market with a preference for distinctive culinary experiences, particularly in countries like Brazil and Mexico.
The growing urban population is in search of convenient dining solutions, leading to an increased need for ‘ catering near me’ services. The market experiences growth is driven by diverse food preferences, which include a demand for international cuisines. Higher levels of disposable income empower individuals to spend more on catering services for events and special occasions, contributing to the expansion of the market.
Since the prevalence of on-the-go finger food preferences among the working population is spreading, the growth of mobile food service providers are stimulating the catering market. Finally, the globalization of fast food – not in the terms of quality but time of consumption – gave exposure to international cuisines and its popularity is generating a demand for a variety of catering options.
From Lake Como to the ‘wedding of the century’ in Paris: The case of Spuma
In a context where there is a shortage of skilled profiles in the hospitality industry, and where fast connectivity and instant sharing of experiences on social media influence the perception and consumption of tourism, there arises the need to offer increasingly comprehensive hospitality.
Accommodation facilities and services must adapt to meet the growing demand while maintaining high standards of reception.
Spuma originates from the restaurant world, specifically from the “Una Finestra Sul Lago” restaurant in Carate Urio, on Lake Como, in 2020. The concept was conceived by the three founders under 30, Glauco Noseda, Nathan, and Jacopo Martignoni, with the aim of mastering the three pillars of restaurant success: high-quality cuisine, excellent service, and authentic experience.
The tailored catering service experience – an example of the Purpose Economy
They are guaranteed placing a strong emphasis on not only the highest quality of raw materials and equipment but also on the pivotal role of people, design, innovation, and customization within the company and the service provided, giving meaning and establishing purpose in what they do both for employees and customers, on the pivotal value of the Purpose Economy.
Spuma was among the suppliers for the recent ‘wedding of the century’ in Paris, where the beverage team consisted of 60 young talents, the majority of whom were from Como. Their tailoring service extends beyond the purely F&B aspects to the design of bar stations made in bamboo, marble, and slate meeting both taste and practical needs. They also offer complete customization of services, from high-quality F&B proposals to the design of items such as trays, porcelain, or bar counters.
The distinct differentiation of Spuma in the market allowed the group to close 2023 with revenues of 3.5 million euros.
The future of catering focusing on ethic, sustainable and high-standard culinary experience: Spuma as a model and use of quality raw materials
According to Spuma, luxury is just a keyword, and it’s obsolete. Even a simple plate like a tomato pasta can be luxurious if made impeccably. People and clients seek authenticity. An event that aims to be defined as high-level requires three fundamental pillars: the quality and sophistication of raw materials, the use of high-level machinery, that allows for an even higher level of service; and a professional presentation, both of the chefs, waiters, and bartenders, focusing on what they should wear, and the courses.
Spuma values a careful selection of ingredients, preferably local and sustainable, for creating dishes that are environmentally respectful, because all the types of clientele are now educated and seek the best options available.
The food industry is one the sectors taking the lead in demonstrating its commitment to creating value in their final products while minimizing its environmental footprint.
Spuma
Spuma is an Italian catering company. Founded in Carate Urio, on Lake Como, in 2020, they design, organize and implement private and corporate events, from weddings, brands launches to business conventions, to create tailored and high-quality culinary experiences
