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Martina Tondo

Fashion Journalist and writer focused on sustainability matters in the fashion and textile industries. Long time writing contributor for Lampoon Magazine, she has specialized in conducting interviews with experts in these fields. Subjects of research include: raw materials in the textile industry, environmental issues and climate justice, and media culture. Her work has also been published on Latest Magazine, Criticaleye.it and Conscyou. Graduated from University of Pavia, she has a Degree in Communication Studies and a Master’s Degree in European Administration and Political Sciences.

From eucalyptus trees to lyocell fibers: promises and limits of sustainable fashion
Lyocell from eucalyptus recovers over 99% of solvents in closed-loop production, uses about 600–800 liters of water per kg versus ~2,700 for cotton, and is biodegradable when FSC-certified
Atlas de poche des plantes des champs, des prairies et des bois, 1894, From The Biodiversity Heritage Library
Hemp biocomposites: food packaging solutions using hemp biomass
An international team of scientists studies the valorization of hemp biocomposites, revealing its potential in developing sustainable food packaging solutions
Cutting hemp by hand
100% female Hemp plants – the future is here 
One of the most versatile and sustainable plant, hemp could explore mass production entry with NWG’s AMPLIFY hybrid trait fostering hemp populations with up to 100% female plants
Producing paper from hemp – the case of Hahnemühle using ancestry old process
Since its foundation, the company has been using spring water for the milling of their paper. Producing from hemp fiber doesn’t require bleaching or chloride
Natural binders: magnesium and potato starch make hemp products fully circular
Dutch designer and professor Jack Brandsma explains how the combination of hemp, water and natural binders allow the creation of a robust cement-like material
Lampoon Byborre 2021 campaign
How digital craftsmanship is redesigning the textile supply chain
From Amsterdam, BYBORRE has established a new model of digital manufacturing that blends transparency, precision, and responsibility — proving that technology can help fashion produce less, but better.
Zsofia Kollar presents Human Material Loop|Details of a sweater made with fibers from hair – Zsofia Kollar|
Human Hair Waste: How Much Is There, and Could It Transform Sustainable Manufacturing?
Human Material Loop is a project researching ways to integrate human hair as a sustainable material for the industry into a zero-waste recycling system
Detail kamiko paper coat made my Behance copia|Kamiko paper clothes in rural Japan|Issey Miyake paper jacket|Issey Miyake Spring Summer 2025 compressed sheet paper textile|Issey Miyake paper jacket|Issey Miyake photographed by Irving Penn
Hemp Kamiko: Issey Miyake and the Japanese Craftsmanship
Under the creative direction of Satoshi Kondo, Issey Miyake pays tribute to the kamiko fabric tradition, made from fine hemp fibers and Japanese paper
Issey Miyake paper jacket|Issey Miyake SS 2025|Monk's vest made of kamiko|Sample of japanese paper|Antidizionario della moda Issey Miyake kamiko jacket|Detail kamiko paper coat made my Behance copia
Kamiko in canapa: Issey Miyake e una materia prima ruvida da indossare
La sostenibilità nell’artigianato giapponese deriva da un’esigenza. L’arte del kamiko, tessuto in carta e fibra di canapa, che perdura da secoli e resiste nella prefettura di Shiroishi
A definition of purpose economy in the Hemp field
Every H is always for Hemp – Maren Krings says it loud: it’s all about Hemp
Maren Krings’ book H is for Hemp investigates industrial hemp: phytoremediation, carbon sequestration, and its potential in sustainable manufacturing practices
cows eating marijuana
Hemp in animal feed: facts and fiction
Regulatory concerns arise with the integration of hemp in livestock nutrition. A promoter of sustainable agricultural practices? Scientific research results show C02 reduction
Coconut fibres (coir) can generate complex shapes with good dimensional stability
Coconut husk, biomass from coconut: fibers are known as coir
According to the International Coconut Community, working with coconut waste is a business that ensures benefits for both producers and South eastern suppliers
ph. Marco Lombardi|Durazzi Milano|Durazzi Milano – moodboard|ph. Gabriele Rosati|ph. Alberto Zanetti|ph. Marco Lombardi|Durazzi Milano
Ilenia Durazzi: a quest for rawness
A new headquarters and an anti-glossy aesthetic for Durazzi Milano – interview with founder Ilenia Durazzi: «France taught me savoir-faire and what it means to combine tailoring and creativity»
||Copper Seashell – Mochila|Hands on|Valle del Cocora. Ph. Tomas Verdi|Curiti|Fique fiber. Ph. Tomas Verdi|Silver Seashell – Mochila|Chingaza Verdiì - Monica Barreneche|Hands on
The fiber of the Andes is Rough: an interview with Tomás Vera
Verdi: a family story and respect for Colombian natural raw materials – from fique fiber and copper wire, supporting the artisans of Curití Santander
trash cans on festival recycle general waste|Bucolika Festival Park|Green Festival Park with lake on a sunny day|Zero-impact music festivals
Zero-impact music festivals: from short supply chains to renewable energy
From DGTL in Amsterdam to Bucolika at Lake Camosci in the Susa Valley, Italy: boutique festivals emphasize respect for nature and the use of short, controlled supply chains for food...
|Born in Oasi Zegna|Casa Zegna|Born in Oasi Zegna
Born in Oasi Zegna – the book
A visual and tactile experience whose pages range from rough texture to superfine, an allegory for the natural raw materials that Zegna has been using since its foundation
|Dress
What is a 4D textile? Is the manufacturing sustainable?
The evolution of 3D printing is 4D. The case of the 4D-Knit Dress by MIT’s Self-Assembly Lab made using only a robot arm, computerized knitting and heat-activated smart textiles
The Colorado River is drying up_Colorado Public Radio|Experimental nanomaterial is released for the National Center of Meteorology and Seismology during a demonstration cloud seeding flight over in Al Ain United Arab Emirates
Is cloud seeding a real chance? Colorado and UAE cases
Cloud seeding: from pioneering experiments to contemporary scientific debates. Can weather alteration techniques makeup for land destruction by drought? The Colorado and UAE cases
The Miyawaki: greenify urban sites 
The concept of urban planning needs to take climate change into account: urban forestry initiatives adopting the Miyawaki method to plant forests are spreading throughout Europe
Woman and hemp
The link between hemp and female empowerment
Hemp cultivation as a form of female empowerment and womanity. The story of the European beguines and the hemp work that inspired the Sisters of the Valley
When length matters: wool carbon footprint’s impact
The wool debate: Environmental Effects of worsted versus woolen processing – insights for sustainable fashion. When fiber fineness is synonym with luxury but carries environmental concerns
Monitors for recycling at a government
What is environmental racism? The voice of marginalized communities
The Not In My Backyard approach of developed countries in contrast with the unawareness of marginalized communities: environmental racism, definition and meaning
Spuma Food
What do you bring to the table? Spuma’s Purpose Economy model
The current driving force of the global catering service. Companies reliance on tailor made catering and quality raw materials service to accommodate the needs of today’s market
marble quarry
Fili Pari on bridging the gap between marble and fabric – Italian raw materials
The Renaissance artist Michaelangelo could free an image from a marble block, as he used to say. Italian start-up Fili Pari has turned a material such as marble into a...
Miley Cyrus Hits Gucci Town in Flora Fantasy Avatar Tour on Roblox
Exploring human fluidity in digital spaces: gamification and self-expression
A deep dive into the gamification’s role in shaping Gen Z virtual identities: self-determination, human fluidity and the potential risks of alienation: Roblox and Fortnite cases
A man crossing tram lines on Hong Kong Island
Hong Kong reshaping the future of business after spending resurgence on luxury items
The global pandemic and political uncertainties have changed Hong Kong’s luxury market landscape: LVMH’s come back, the impact of digitalization and the experiential approach
Lampoon
Prada on the Moon: spacesuit design and the NASA’s next lunar mission  
Prada’s venture in space wear: AxEMU (Axiom Extravehicular Mobility Unit) a legacy of innovation in the use of raw materials, nylons, and manufacturing technology. NASA’s Artemis III mission
Prototipo Studio at Première Vision Denim Milan
Première Vision: Prototipo Studio presents hemp denim, an entirely Italian supply
Insights into the sustainability of the hemp supply chain in Europe and the challenges with the production chain
Lampoon
Sea resources: Bysco’s naturally sourced textile fiber from mussel waste 
Bysco developed a textile fiber that comes from mussel secretions. Its technical properties can allow the replacement of synthetic fibers like fiberglass and polyester
|Water retting of hemp in Yugoslavia. (Courtesy of Dr. J. Berenji
Under Armour signs deal with Hemp Black for supply worth 9M$ supply
Hemp Black/eco6 is a carbon-neutral yarn from industrial hemp. Due to their technical properties natural fibers are gaining more attraction for activewear and sportswear apparels
Kibera
A third of all second-hand clothing shipped to Kenya is plastic waste in disguise
Textile waste disposal markets are vital in Kenya. However, discarded dispatches coming from Western countries are responsible for turning the Global South as a textile dumping ground
Lampoon
Eckhaus Latta debuts 3D clothes at NY Fashion Week using Unspun technology
Luxury fashion brands are also to blame for excessive waste in the industry. Eckhaus Latta collection at NYFW features first pieces made with Unspun’s Vega™3D weaving technology
Lampoon
Enea’s zero-waste approach: turning arthropods byproducts into chitosan
Chitosan extraction from marine resources and fungi: Enea Trisaia Research’s goal to achieve sustainable, cost-effective, and large-scale production that doesn’t rely on petrochemicals
Lampoon
Glamping’s impact on national parks and local communities in the United States
The debate over the rise of glamping sites in America’s national parks and deserts: the protests in Bar Harbor, Maine and development projects in the Joshua Tree Desert, California
LAMPOON The hall of historic Waiola Church in Lahaina and nearby Lahaina Hongwanji Mission are engulfed in flames along Wainee Street on Tuesday
Burning paradises: El Niño hitting islands. Does mass tourism take part of the blame?
The wildfires that occurred in the Mediterranean and Pacific islands generated a catastrophe fueled by heat waves. From Greece to Maui, overcrowded island threat ecosystem
Lampoon
Hollywood: since the strikes started, the arthouse cinema thrives
As a result of the strikes causing the shutdown of Hollywood productions, arthouse cinema has filled a gap in the film industry changing the dynamics
Lampoon
Fashion Fakes: AI can protect retailers and consumers tackling counterfeit crisis
Authentique Verify – Fashion fakes production carries environmental and ethical concerns. Fashion brands are now relying on AI technology to detect counterfeits and preserve brand identity
Namsa Leuba
PhMuseum Days 2023, a conversation with Artificial Intelligence through photography
I Don’t Know How to Respond to That: the third edition of PhMuseum uses the medium of photography to reflect on the dialogue between humans and machines, the evolution of...
Lampoon
Your obsession over non-Western cultures is not appreciation. It’s fetishization
The origin of Eurocentric superiority of costume dates back to Social Darwinism and the idea of the West and the Rest. How is the fashion industry intended to move forward...
lampoon
Washi, the art of Japanese papermaking: ancient craft, modern possibilities?
Japanese washi paper, a millennial UNESCO-certified heritage: what’s holding it back from becoming a sustainable solution for fashion and artisanal crafting
The denim industry leaves cotton behind|Lampoon. The denim industry leaves cotton behind
The denim industry leaves cotton behind. Levi’s and VirgoCoop the cottonized hemp
Denim production considers further investments on hemp to replace cotton. The cases of Levi’s hemp selvedge 501 jeans and Nimes’s Futura 75 variety in partnership with VirgoCoop
Lampoon
Ganni teams up with Rubi to present a yarn from photosynthesis carbon emissions
Fashion giants Reformation and Patagonia to create prototype products : Can carbon yarn made from bio catalysis be a substitute for viscose? Ganni and Rubi  working together
Lampoon Adults and children play in a stream near Mynawa village on Waimiri-Atroari Indigenous Land during a break from a meeting held to discuss issues related to threats to their territory
Indigenous Peoples Day: the world’s cultural and living heritage
The date of August 9 marks the first meeting, in 1982, of the UN Working Group on Indigenous Populations – 476 million people around the world and spread across more...
Lampoon Detail Alexander-Mcqueen springsummer 2015
Sex sells – the evergreen myths in fashion: dicks and boobs
From Versace’s BDSM-inspired looks to Diesel’s mountain of condoms: has the sex representation gone too far? Or is it freedom of expression reaching its peak?
Lampoon
We are what we fuck: microplastics are invading the male reproductive system
Traces of plastic microparticles found in semen samples of healthy men: prolonged exposure to plastic pollution might be putting the future of humanity at risk
Lampoon Hollywood Star James Belushi smokes a cigar at the opening of Planet Hollywood restaurant in Canton Road
Hollywood writers on two months of strike out of fear of being replaced by AI
Why the Hollywood Writers’ strike matters: the Writers Guild of America has stated that while series budget has increased, writers’ share of pay has shrunk
Advertising billboards hang from the side of buildings beside a busy road, Laurent Weyl Argos, Panos
The ‘Cancel Culture’ trend: LGBTQ+, call for accountability or a social punishment?
Philippines is reportedly examining legislation to outlaw cancel culture as members of the conservative party feel threatened by pro LGBTQ+ online activists
Lampoon
If human stupidity destroys forests, artificial intelligence can save it
World Rainforest Day 2023: Conserve. Restore. Regenerate. This year’s theme captures the role that AI and Indigenous rights play in saving rainforests