Magazine
Fashion needs authorship above all! Gucci and those sexy brands that are movie producers
As fashion brands invest in cinema, the question is no longer communication vs. marketing, but where authorship is produced and allowed to outlast the runway cycle
Chiuri leaves Paris behind: Fendi between Rome and milanese order
From Dior to Fendi, Chiuri dismantles the theater of haute couture and shifts the axis from Paris to Italy, balancing Rome’s legacy with Milan’s discipline
Fashion Creativity must be restrained: only if you are constrained, you push it forward
When fashion can no longer expand through excess, it turns inward: constraints on materials, production, and image become the new territory where creativity proves its intelligence and its force
How do I like your saliva? It’s all over my tongue
From kisses to couture, fashion reclaims intimacy as cultural value: touch and human connection drive campaigns and collections from Moncler to Prada, Dior, and Rick Owens
Is it a fashion show or just some showbiz power?
With over 300 brands across New York, London, Milan and Paris—and $1.2B in MIV generated by Paris alone—runways now compete for cultural impact, celebrity reach and digital dominance
Why we keep falling for Elmgreen & Dragset
As their work enters Casa Italia at Triennale Milano, we return to our interview on space, storytelling, and the art of dressing the white cube
We Are All Intellectuals Now: The Condom as Artistic Fetish
From Olympic distribution and public health campaigns to museum collections and fashion collaborations, condoms are the epitome of a recurring provocation
Hot & Sporty, the uniform makers: Ralph Lauren and the Olympic Journey
After ten Olympic Games, Ralph Lauren combines design and Made-in-USA production to release a relaxed Team USA wardrobe that recalls countless sporty hotties
