One Room, Rome. Photography as seen through the lens of theory and practice

In 2008 Stefano Ruffa founded a place to encounter and experience the images he consumed. Today he works to introduce people to the world of photography – and to the medium of the photobook

Leporello, Rome. The process of perfecting bookselling

How can a small bookstore survive under the pressure of online retailers? Owners must develop strategies to slip from the grip of online retailers, offering that which cannot be bought online

The essence of history in the Eternal City

The journey across the boutique’s fifty-five fragrances awakens the sense of smell and appeal to ancestral olfactory memories

B.strO’f, Rome. A café for the different facets of photography, beyond the image

A café dedicated to dialogue and discussion on visual arts within a photography school. In conversation with B.strO’f’s curator Mariella Boccadoro.

La Fondazione, Rome. A 700-square-meter hall for sharing and dialogue

«The exhibitions are not isolated episodes but chapters of a single story we hope will lead to unprecedented perspectives». In conversation with La Fondazione Curator Pier Paolo Pancotto

Holypopstore, Rome. Know-how in the retail world

A physical and virtual container that combines art, culture, and underground fashion owes its success to its contemporary vision and know-how in the retail world

Edicola Romana Non Ordinaria, Rome. New life for an old kiosk

The only way to revive printed matter is to combine it with something to do: to talk, drink, eat and share, as seen at Edicola Romana Non Ordinaria in Rome

Chez Dédé, Rome. Italian attitude and French allure

Painting, photography and a collection of objects picked up around the world – or designed by the artistic duo who launched the Roman concept store founded on culture and memories from the past

Cavalieri Waldorf Astoria, Rome. A homage to ancient knights

The bulk refers to famous hotels in the 1990s, while today pleasure is looking for reserved corners. The galleries of shops branch off from the lobby and generate déjà-vu.

Palazzo Rhinoceros, Rome. A tribute to the animal world

Rhinoceros, the building of the Forum Boarium in Rome, now transformed into a gallery complete with artist residences, was officially opened on 11 October at 10 pm, with a series of art performances and the adulation of an awestruck audience

Hotel de Russie, Rome. Breakfast in the sun, even in November

The ceilings are high, the wooden Dutch ornaments are combined with blue greys, shiny resin floors, beiges, cream, and black finishes

Hotel Raphaël, Rome. The wisteria buried underneath

Rome is like the wisteria climbing up – not on a non-descript façade, but up the Raphaël’s façade. The plants are not pruned, they are infesting, like the beauty of Rome.

prototipo store