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Ashley Fike

Ashley Fike is an American journalist, writer and editor based in Savannah, Georgia. With over fifteen years of professional writing experience, she covers contemporary culture, music, fashion, beauty, travel and wellness. She contributes to VICE and Lampoon, examining cultural trends, consumer behaviour and popular culture. Originally from the Pacific Northwest, she has lived and travelled internationally. She holds a degree in marketing and has pursued further studies in advertising.

SUB-D, Capital Aesthetics, Anna Uddenberg, 2022
The Algorithm and the Hating: how outrage became fashion’s invisible engine
From Crocs to Balenciaga, ridicule has accelerated trends rather than ended them. Three voices from inside the industry explain why — and what it costs
Troye Sivan, Something to Give Each Other, Gordon von Steiner
The Director Who Came From Fashion: Pop Music’s New Image Economy
Today, pop artists hire directors from fashion's inner circle. The resulting videos carry fashion's grammar — and what that trade costs the music remains an open question