The narrative thread of photographer Hector Tre’s story leads the viewer into a world where the natural, the raw and rough reflects the primitive and essential of the human
Primal Matter: Hector Tre for Lampoon online
Title: Primal Matter
The search for the primal, the connection, the confrontation and the search for truth. The narrative thread of this story tries to lead the viewer into a world where the natural, the raw and rough reflects the primitive and essential of the human, of the characters of this story. An ode to the battle for freedom, authenticity and what ultimately ends up being the truth.
This concept has been combined with a volumetric and gestural styling, grooming of the characters from the natural to the synthetic, turning them into animated characters that engage in conversation and discourse through non-verbal language. A physical and stoic way of expressing themselves, an attitude or a gesture, something that changes from the shape of a subject to the image of an object. Everything matters. Everything is matter
Photographer Hector Tre and stylist Francisco Ugarte
Hector Tre is a fashion photographer based in Barcelona. Tre seeks influence from all around; fashion, art, the movement of the body (non-verbal language), color and geometry. With his visual direction he talks about identity and creating contemporary images that speak for themselves. They should reflect and communicate the spirit of the moment we are living in now. Creating images that are somewhere between reality and fantasy.
Francisco Ugarte is a fashion stylist based in Barcelona. His love for pop culture, design, music and beauty has allowed him to create a visual aesthetic that shakes up trends with timeless narratives.
Hector Tre photographer
Creative Direction and Photography: Hector Tre @_ectortre
Stylist: Francisco Ugarte @Franciscougarte_
Stylist Assistant: Candelaria Umaña
Makeup: Regina Khanipova @Reginakhanipova
Hair: Rebecca Martin @Rebecca.Martin.Mua
Light Assistant: Louie @Louie_cb
Models: Carlos Gabriel @Caarlosgabriel Suli @Call_me_suli Aliou @Latyr_cg
Art Direction: Rita De Rivera @Ritaderivera
Art Assistant: Berta Esteve @Bertaestevemonja
Casting:Hector Tre / @Unomodels @Elite_barcelona @Nextmodels
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