Far from the harshness of a gym, the gold equipment designed by Patricia Findlay and Design Miami/ speak of sustainability and environmentally friendly ethics
Bodybuilding equipment becomes decor. Atelier Biagetti unveils its latest project Body Building 2. This time curated by Patricia Findlay and Design Miami/, the project will sit in a virtual gym designed in collaboration with Barcelona-based Six N. Five studio. Following Maria Cristina Didero’s Body Building project in 2015 featuring hand-crafted gym equipment, this project navigates through beauty obsessions and virtual reality. Founders of Atelier Biagetti, Alberto Biagetti and Laura Baldassari, are known for their irreverent exploration of society’s obsessions.
The bodybuilding fascination is reshaped following the atelier’s ironic style. Actual forniture and gym equipment composes the project. Bioveg gold skin — Vegan approved by Peta — covers wellness bars, gym benches and boxing punch bags. Biagetti’s vegan skin is made with recycled polyester from plastic bottles and bio polyols, attained from non-food and GMO-free corn crops. Swedish wall bars, wellness balls, yoga mats — embroidered in gold thread — and mirrors too, are all golden. Luxury swarms into workouts and gym spaces. Every product is carefully designed and all made in Italy. Sustainable, like luxury demands today, the project followed a conscious approach to design. With eco-sustainable materials and gold skin obtained from recycled plastic and polyester, the message behind the project is one that speaks of environmentally friendly ethics.
Reconfiguring codes that seemed sedimented in society, the Atelier dissects and reconstruct the functionality of different objects. Their designing codes are: to build a space halfway though performance art and crafted design; to make their objects inhabit spaces in which they become actors in settings worthy of a film set; to create decor that questions the space and the habits linked to it. Atelier Biagetti operates between art, design, performance and social critique.
In projects like Body Building 2, the objects are the ones suggesting new ways of interaction with psychical and psychological spaces. Mens sana in corpore sano? was the question behind the first season of Body Building by Maria Cristina Didero. The question comes up again this year with added critique and social analysis represented by the vegan and environmentally friendly approach. Laura Baldassari defines their designing method as almost surgical. They develop starting from a word, a story and move on clichés belonging to the collective imaginary. Obsessions are the force moving Atelier Biagetti, that they believe drags you far from reason, makes you loose your coordinates and, in different ways, takes over each one of us. Obsessive body building is analysed and critiqued in this virtual gym where luxury reigns.