A dynamic feel to this project morphing the subject into a revolutionary warrior – Paul Whitfield and Marianthi Hatzikidi for Lampoon online reflect on the roughness of the digital image
Paul Whitfield and Marianthi Hatzikidi in a story on the roughness of digital photography – Quality control
Quality control explores and questions visual standards in today’s fashion editorial and digital photography world. Using repurposed photography lab advice stickers as a vehicle/voice, these labels once adorned under/over exposed, out of focus photos to give advice on how to take a photograph.
These newly worded labels have been given a new life within this contemporary editorial. They question standards across all elements and aim to evoke a thought process from today’s audience.
Marianthi Hatzikidi’s styling poses a strange, dynamic, mysterious feel to this project morphing the subject/model into a chic revolutionary warrior (acting as a further visual metaphor to challenge standards on a different level and aspect).
Paul Whitfield and Marianthi Hatzikidi for Lampoon online reflect on the roughness of the digital image.
Paul Whitfield, photographer
Paul Whitfield is a London based photographer. His interests lie in capturing visceral, rough and physical elements from his subjects, juxtaposing these against curated ideas.
He plays with the space and the serendipity that evolves between these two elements to create depth and narrative. His gritty intuitive shooting style brings a raw honesty to his aesthetic and to brings his intent to life.Paul has successfully integrated his style and vision into his commercial work often seamlessly transitioning between the two.
Paul’s background is in Fine art with a BA Hons in photographic art. Hailing from Bristol UK where he studied fine art he was exposed to a strong iconic music and street art scene of the 90’s which shaped and influenced his energetic /raw way of working which translates in his work today.
Marianthi Hatzikidi, fashion stylist
Marianthi Hatzikidi is a fashion stylist, consultant and creative director, based in London. She is part of the female art collective at Stoa42 in Athens and an Associate Lecturer at London College of Fashion, UAL. Her background is in Fine Art and Design with a BA Hons in History of Art and a MA in Art and Fashion Curation. Marianthi is aiming to express the current cultural stimuli into the creation of visual content for fashion with a strong feminocentric approach. She is actively involved with practices that promote fashion sustainability and upcycling.
Marianthi’s work encompasses a wide spectrum in the fashion and film industry. With a great editorial and digital experience, she offers styling, costume design direction, casting and fashion consultancy. Her unique eye, distinctive approach, cultural insight knowledge and strong research skills, have brought long lasting collaborations. She has an extensive clientele with acclaimed artists, brands, directors and production companies. She has exhibited work in galleries in London, Paris and Athens.
From the FW 23/24 collection Giorgio Armani, Fendi, Masha Popova, Simone Rocha
Dress and cardigan Fendi, leg warmers Giorgio Armani, belt Studio Fclx, earrings Slim Barret, bracelets Mutter. Dress Giorgio Armani, Top Masha Popova, Knight Simone Rocha, Skirt Talia Byre. Dress Talia Byre, tshirt Patrick McDowell, necklace Olympic Airways, earrings Slim Barret, boots Masha Popova. Dress Masha Popova, vintage hat stylists own, Earrings Slim Barret; top Alhuwalia, hoodie Noon, shirt Simone Rocha, pants stylists own, boots Masha Popova, earrings Slim Barret. Top Alhuwakia, skirt Masha Popova, skirt Talia Byre, necklace and headpiece Slim Barret.
Photographer Paul Whitfield, stylist Marianthi Hatzikidi
Photography Paul Whitfield @paul_whitfield
Fashion Marianthi Hatzikidi @mari.anthi_
Model Iris O’Carroll at Present model MGMT @irisocarrol
Makeup by Emma Regan using Danessa Myricks @emmareganmakeup
Hair By Chloe Frieda using Living Proof @chloealicefrieda
Retouch Ivan Mihailov @imretouching
Photography assistant Neil Payne
Editorial Team
