Photographer Lorenzo Venturini deals with one of the purest elements that we can find up in the mountains: air. A project supported by Golden Goose
Silvio Campara, Golden Goose CEO: transparency means traceability
«In this world where we are moving from product to purpose, transparency means traceability. It is linked to the supply chain. Technology must help us understand what is behind our product», states Mr Silvio Campara, Golden Goose CEO
On World Earth Day, April 22, the brand has celebrated its partnership with Coronet by announcing Yatay the first co-action platform for sustainable innovation genderless sneakers Golden Goose are made in Italy by Yatay TM B – a bio-based material derived from plant sources, not in compete with the food chain. Other low-impact components are recycled polyester and biodegradable rubber. The use of Yatay TM B makes it possible to reduce by 90% of the CO2 emissions and 65% less water consumption than leather.
Golden Goose sustainability report
Golden Goose published a first sustainability report, with a plan to make it an annual habit. The report is about a more technical side of sustainability. By 2025, GOLDEN GOOSE is going to present a first ever fully circular project «as part of the journey, you need to measure and certify things. They may not sound so exciting but that brings a lot into transparency. These are things which nurture the concept of sustainability into something bigger. Into responsibility», Silvio Campara says: «transparency and traceability: a co-action platform. A QR code is readable inside the sneaker. When customers scan it, it brings them to the Golden Forest. Here they can plant a tree and watch it grow. By doing this, they have access to carbon emission information»
Lorenzo Venturini for Golden Goose, Yatay special editorial
Just a transparent layer. Air: a protraction towards the becoming the boundaries of horizons, the dream of suspending. Sky has never been the limit – air is just a transparent layer. Flying is possible if you have wings on your feet.
Lorenzo Venturini
After studying photography at IED Milano Lorenzo Venturini continued working as a Photographer, joining as a Partner Underwork Studio, a multimedia studio based in Milan. His approach and passion refers to the world of fashion, which tries to create connections and relationships with a more artistic and performative imagination.
Lampoon The Muscles Issue, special project for Golden Goose
Photography: Lorenzo Venturini
Styling Gianluca Alfarano
Photography assistants Alice Beltrami and Giuliana Lo Presti
Makeup Eleonora Marotti, hair Nicole Berardi
Production @Underwork Studio
Production manager Laura Lupkowska
Talents Vairo, Giulio and Subi @Boom Models Agency
Editorial Team
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