Moncler Voices, the digital campaign calls individuals to participate in the project by creating an image that explains their vision of Moncler
On July 13th Moncler launched the digital initiative Moncler Voices. Aiming to give a platform to creatives that shape today’s fashion industry, the program calls individuals to participate in the project by creating an image that explains their vision of Moncler, responding to the question ‘What does Moncler mean to you?’.
The campaign will include contributions from Matthew Williams, Jonathan Anderson, Pierpaolo Piccioli or Simone Rocha. Under the motto ‘One House, Different Voices’, Moncler believes that the secret to achieving uniqueness involves other voices in a creative process.
For the initiative Moncler Voices – which took off on July 13th on Instagram and will be accessible for a couple of weeks-, Remo Ruffini, Moncler’s President, and CEO, invited designers, artists, curators, stylists, sportsmen, scientists and exponents of international to contribute to ‘Moncler Voices’, «generating a choral and unprecedented perspective».
By entrusting artists with the task of reflecting on the energy that comes from creativity, innovative minds had the opportunity to offer their interpretation of the brand, underlining the importance of unity and open dialogue, which the House has been a proponent of for years.
Among the characters involved is the founder of Palm Angels Francesco Ragazzi, who was inspired by the experiences of his childhood and his family ties; the editor and stylist Sabino Pantone, who represented love in the form of a heart print jacket supported in the sky by colored balloons; 6 MONCLER 1017 ALYX 9SM stylist Matthew Williams, who immortalized his collection in a self-portrait. To symbolize the power of women, Veronica Leoni photographed her granddaughter in a garment from the 2 MONCLER 1952 woman collection, while Nick Dutton of Mami Wata Surf drew inspiration from the sea.
The project furthermore features the contributions of designer Jonathan Anderson, Craig Green, Hwang Minhyun, Pierpaolo Piccioli, Michele Pontrandolfo, Richard Quinn, Simone Rocha, Etienne Russo, Francesco Sauro, Robbie Spencer, Nigel Sylvester, Karl Templer, Sergio Zambon, and other professionals.
The task operates as a visual tool to reflect on the spirit of togetherness, creativity, and exploration. «The digital campaign intends to create emotional and artistic connections to make us feel closer through the Moncler’s point of view».